THE PURCHASE DECISION OF SAMSUNG BY GENERATION Z IN LAWEYAN DISTRICT VIEWED FROM LIFESTYLE, BRAND IMAGE AND BRAND AWARENESS
DOI:
https://doi.org/10.29040/ijebar.v7i1.8322Abstract
References
Agustina, & Dwi, E. (2020). Pengaruh Lifestyle, Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian iPhone di Ngawi. Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi, 18-21.
Annur, C. M. (2022, 11 21). Pengiriman Smartphone RI Lesu di Q3 2022, Ini Penguasa Pasar HP di Indonesia. Retrieved November, 2022, from databoks.katadata.co.id:https://databoks.katadata.co.id/datapublish/2022/11/21/pengiriman-smartphone-ri-lesu-di-q3-2022-ini-penguasa-pasar-hp-di-indonesia
Muqorobin, M., Rais, N. A. R., & Efendi, T. F. (2021, December). Aplikasi E-Voting Pemilihan Ketua Bem Di Institut Teknologi Bisnis Aas Indonesia Berbasis Web. In Prosiding Seminar Nasional & Call for Paper STIE AAS (Vol. 4, No. 1, pp. 309-320).
Rais, N. A. R., & Muqorobin, M. (2021). Analysis Of Kasir Applications In Sales Management Information Systems at ASRI Store. International Journal of Computer and Information System (IJCIS), 2(2), 40-44.
Fitriyadi, F., & Muqorobin, M. (2021). Prediction System for the Spread of Corona Virus in Central Java with K-Nearest Neighbor (KNN) Method. International Journal of Computer and Information System (IJCIS), 2(3), 80-85.
Muqorobin, M. (2021). Analysis Of Fee Accounting Information Systems Lecture At Itb Aas Indonesia In The Pandemic Time Of Covid-19. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 1994-2007.
Rais, N. A. R. (2021). Komparasi Aplikasi Daring dalam Pembelajaran Kuliah dimasa Pandemi Virus Corona. Jurnal Informatika, Komputer dan Bisnis (JIKOBIS), 1(01), 019-031.
Prasetya, A., Muqorobin, M., & Fitriyadi, F. (2021). Operating System Development Based on Open Source Software in Online Learning Systems. International Journal of Computer and Information System (IJCIS), 2(2), 45-48.
Tulaila, R., & Muqorobin, M. (2021). Analysis of Adi Soemarmo Solo Airport Parking Payment System. International Journal of Computer and Information System (IJCIS), 2(1), 1-3.
Muryani, A. S., & Muqorobin, M. (2020). Decision Support System Using Cloud-Based Moka Pos Application To Easy In Input In Orange Carwash Blulukan Flash N0. 110 Colomadu. International Journal of Computer and Information System (IJCIS), 1(3), 66-69.
Santoso, L. P., Muqorobin, M., & Fatkhurrochman, F. (2020). Online Analysis System of Application of Partners for Land Asrocument Officers of Sukoharjo District. International Journal of Computer and Information System (IJCIS), 1(3), 59-61.
Muqorobin, M., & Rais, N. A. R. (2020, November). Analisis Peran Teknologi Sistem Informasi Dalam Pembelajaran Kuliah Dimasa Pandemi Virus Corona. In Prosiding Seminar Nasional & Call for Paper STIE AAS (Vol. 3, No. 1, pp. 157-168).
Jannah, A. M., Muqorobin, M., & Widiyanto, W. W. (2020). Analysis Of Kids Garden Dapodic Application System. International Journal of Computer and Information System (IJCIS), 1(3), 55-58.
Nur, U. C., & Muqorobin, M. (2020). Development of smart working assistance application for J&T Express couriers In Juwiring Klaten Branch. International Journal of Computer and Information System (IJCIS), 1(3), 52-54.
Muqorobin, M., & Rais, N. A. R. (2020). Analysis of the role of information systems technology in lecture learning during the corona virus pandemic. International Journal of Computer and Information System (IJCIS), 1(2), 47-51.
Rais, N. A. R., & Muqorobin, M. (2020). Evaluation Information System Using UTAUT (Case Study: UMS Vocational School). International Journal of Computer and Information System (IJCIS), 1(2), 40-46.
Hikmah, I. N., & Muqorobin, M. (2020). Employee payroll information system on company web-based consultant engineering services. International Journal of Computer and Information System (IJCIS), 1(2), 27-30.
Muslihah, I., & Muqorobin, M. (2020). Texture characteristic of local binary pattern on face recognition with probabilistic linear discriminant analysis. International Journal of Computer and Information System (IJCIS), 1(1), 22-26.
Muqorobin, M., Kusrini, K., Rokhmah, S., & Muslihah, I. (2020). Estimation System For Late Payment Of School Tuition Fees. International Journal of Computer and Information System (IJCIS), 1(1), 1-6.
Muqorobin, M., Rokhmah, S., Muslihah, I., & Rais, N. A. R. (2020). Classification of Community Complaints Against Public Services on Twitter. International Journal of Computer and Information System (IJCIS), 1(1), 7-10.
Kusrini, K., Luthfi, E. T., Muqorobin, M., & Abdullah, R. W. (2019, November). Comparison of Naive Bayes and K-NN Method on Tuition Fee Payment Overdue Prediction. In 2019 4th International conference on information technology, information systems and electrical engineering (ICITISEE) (pp. 125-130). IEEE.
Muqorobin, M., Utomo, P. B., Nafi’Uddin, M., & Kusrini, K. (2019). Implementasi Metode Certainty Factor pada Sistem Pakar Diagnosa Penyakit Ayam Berbasis Android. Creative Information Technology Journal, 5(3), 185-195.
Arikunto, & Suharsimi. (2014). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Dewi, R. N. (2019). Pengaruh Kualitas Produk, Citra Merek dan Celebrity Endorser Terhadap Keputusan Pembelian Smartphone Melalui Minat Beli Sebagai Variabel Intervening. eJournal Administrasi Bisnis, 7, 409-423.
Ghulam, D. M., Paramansyah, A., & Ernawati. (2020). Pengaruh Brand Awareness terhadap Keputusan Pembelian Handphone Samsung (Studi Kasus Mahasiswa Ekonomi Syariah Iai-N Laa Roiba). Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 88-107.
Hermawan, A. (2014). Pendidikan Budaya dan Karakter Bangsa. Bandung: Nuansa Cendekia.
Juliana, S., & Sihombing, S. O. (2019). Pengaruh Penempatan Produk dan Kesadaran Merek Terhadap Niat Membeli. Jurnal Manajemen dan Pemasaran Jasa, 19-33.
Kotler, P., & Keller, K. (2013). Manajemen Pemasaran Jilid Kedua. Jakarta: Erlangga.
Miati, I. (2020). Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar). Jurnal Abiwara, 1, 71-83.
Pertiwi, S. (2020). Pengaruh Bauran Pemasaran dan Gaya Hidup Konsumen Terhadap Keputusan Pembelian Smartphone Samsung (Studi Kasus Pada Program Studi Manajemen STIE Miskrokil Medan). Jurnal Wira Ekonomi Mikroskil : JWEM, 45-56.
Setiadi, N. (2013). Perilaku Konsumen. Jakarta: Kencana.
Silalahi, E. (2020). Pengaruh Product Innovation dan Brand Image Terhadap Keputusan Pembelian Produk Smartphone OPPO. Jurnal Etrepreneur dan Manajemen Sains, 1, 106-113.
Solihin, W. A., Tewal, B., & Wenas, R. (2020). Pengaruh Sikap Konsumen dan Gaya Hidup Terhadap Keputusan Pembelian Smartphone (Studi Pada Mahasiswa UNSRAT di Manado). Jurnal EMBA , 8, 511 - 520.
Tjiptono, F. &. (2016). Pemasaran Strategik. Yogyakarta: ANDI.
Zannah, D. A., & Suwitho. (2022). Pengaruh Citra Merek, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Smartphone Merek Iphone (Studi Kasus Terhadap Generasi Z Kota Surabaya). Jurnal Ilmu dan Riset Manajemen, 1-16.