THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND STORE ATMOSPHERE TOWARDS CUSTOMER REPURCHASE INTENTION AT FAT-FAT RESTAURANT IN BEKASI

Kezia Kezia, J.E. Sutanto, Moses Soediro, Adrie Oktavio

Abstract

Research entitled "The influence of product quality, service quality and store atmosphere towards customer repurchase intention at Fat-Fat Restaurant in Bekasi" has four objectives, namely: (1) Knowing the influence of product quality towards customer repurchase intention, (2) Knowing the influence of service quality towards customer repurchase intention , (3) Knowing the influence of store atmosphere towards customer repurchase intention, (4) Knowing the influence of product quality, service quality and store atmosphere simultaneously towards customer repurchase intention. Fat-Fat restaurant is a business engaged in the culinary field that offers Chinese food. This study uses quantitative research methods. The population in this study are all consumer who have bought Fat-Fat Restaurant product more than once. The sample of this study amounted to 210 respondents. Dat was collected using questionnaire that distributed online and offline. The data of this study were obtained using multiple linear analysis using the IBM SPPS 25 program as a tool. The results of this study are: (1) Product quality significantly influences customer repurchase intention (2) Service quality significantly influences customer repurchase intention (3) Store atmosphere significantly influences customer repurchase intention (4) Product quality, service quality and store atmosphere are simultaneous against customer repurchase intention.

Keywords: product quality, service quality, store atmosphere, customer repurchase intention.

Full Text:

PDF

References

Alamudi, F. (2022). Pengaruh Kepuasan Konsumen, Kualitas Pelayanan dan Kualitas Produk terhadap Minat Beli Ulang Konsumen Warung Jumbo Secara Online Selama Masa Pandemi Covis-19. Jurnal Ilmu Dan Riset Manajemen, 11(12).

Alma, Bucahri, & Priansa, D. J. (2020). Manajemen Bisnis Syariah. Alfabeta.

Ardisa, J., Sutanto, J.E., Sondak, M.R (2022). The Influence of Digital Marketing, Promotion, and Service Qualitu on Customer Repurchase Intention at Hub22 Lounge & Bistro Surabaya. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(2).

Badan Pusat Statistik (BPS). (2014), Indeks Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat.

Farhan, A., Hermani, A., & Pradhanawati, A. (2022). Pengaruh Kualitas Produk dan Suasana Cafe terhadap Minat Beli Ulang Konsumen (Studi Pada Cafe Portobello Sumurboto Semarang). Ilmu Administrasi Bisnis, 11(1).

Janiawati, N. K., Sugianingrat, I. A. P. W., & Astrama, I. M. (2022). “Meningkatkan Minat Beli Ulang Konsumen Terhadap Produk Kerajinan dan Kesenian.” Widya Amrita: Jurnal Manajemen, Kewirausahaan Dan Pariwisata, 2(2), 551–562. https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/1875

Kasmir. (2017). Customer Service Excellent Teori dan Praktik. Raja Grafindo Persada. Mahendrayanti, M., & Wardana, I. M. (2021). The Effect of Price Perception, Product Quality, and

Service Quality on Repurchase Intention. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(1).

Nugrahaeni, M., Guspul, A., & Hermawan, H. (2021). Pengaruh Suasana Toko, Kualitas Pelayanan, Kepercayaan, Dan Persepsi Harga Terhadap Minat Beli Ulang. Jurnal Fokus Manajemen Bisnis, 11(2), 230. https://doi.org/10.12928/fokus.v11i2.4651

Olson, J. C., & Paul, P. J. (2014). Perilaku Konsumen dan Strategi Pemasaran (9th ed.). Selemba Empat Jakarta.

Rizkina, F. (2022). Pengaruh Kualitas Peoduk dan Kualitas Pelayanan Syariah terhadap Minat Beli Ulang yang di Mediasi oleh Kepuasan Konsumen pada Toko NZR Phone.

Verlanty, S. S., & Baharta, E. (2015). Tinjauan Tentang Standard Operating Procedure Pelayanan Greeter di Kemangi Bistro Restoran Hyatt Regency Hotel Yogyakarta. 1(3), 2530.

Weitz, L. dan. (n.d.). Retailing Management. In 2014. Mc. Graw Hill. Boston.

Refbacks

  • There are currently no refbacks.