THE RELEVANCE OF PRICE, LIFESTYLE, AND SOCIAL MEDIA TOWARDS PURCHASE DECISIONS OF MOTATO PRODUCT

Clyde Morita Halim, J.E. Sutanto

Abstract

The research entitled “The effect of price, lifestyle, and social media on purchasing decisions for Motato products” has three objectives, namely: (1) Knowing the effect of price on Motato consumer purchasing decisions, (2) Knowing the influence of lifestyle on Motato product purchasing decisions, (3) Knowing the influence of social media on the decisions to purchase Motato. Motato is a business that is engaged in food made from mashed potatoes. Sales made by Motato are online and selling at existing bazaars. This study uses quantitative methods. The population in this study are all consumers who have bought Motato products and who are followers on Motato's social media accounts. The sample in this study amounted to 140 respondents. Collecting data using a questionnaire that is distributed online. In this study, the data obtained were processed using multiple linear regression analysis using the SPSS program as a tool. The results of this study are: (1) price has a significant effect on Motato's consumer purchasing decisions. (2) lifestyle has a significant effect on purchasing decisions for Mototo products. (3) Social media has a significant effect on purchasing decisions for Mototo products.
Keywords: consumer motto, lifestyle, social media, product motto

Full Text:

PDF

References

Anas,K, & Muharijin, (2020). Pengaruh Gaya Hidup (Life Style) dan Harga Harga Terhadap Keputusan Pembelian Pada Kantin Yuank Kota Bima. Jurnal of Business and Economics Research. 1(2), 131-138

Chatterjee, S., & Kar, A. (2020). Why Do Small and Medium Enterprises Use Social Media Marketing and What Is The Impact: Empirical Insights from India International Journal of Information Management, 53, 102103.

Chaterina,I, (2016). Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Konsumen E’chick. Jurnal Manajemen dan Start-Up Bisnis. 1(3), 339-348

Dharma, W,S, (2019). Pengaruh Lokasi, Harga, Dan Promosi Dalam Keputusan Pembelian Produk Kanzenna Food. Jurnal Manajemen dan Start-Up Bisnis, 4(4), 570-578

Fitriyana, Sudodo,Y, & Hakim,L.(2019). Pengaruh Gaya Hidup, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Oriflame. Jurnal Manajemen dan Bisnis. 2(1), 4-30

Hair, J.F., Jr., R.E. Anderson, R.L., Thatam & W.C. Black, (2014), Multivariate Data Analysis, Englewood Cliffs, NJ: Prentice Hall.

Ho, Robert. (2014). Handbook of Univariate and Multivariate Data Analysis with IBM SPSS. Second Edition. New York: Taylor & Francis Group

Indriyani,R, & Suri,A, (2020). Pengaruh Media Sosial Terhadap Keputusan Pembelian Melalui Motivasi Konsumen Pada Produk Fast Fashion. Jurnal Manajemen Pemasaran, 14(1), 25-34

Jashari, F., & Rrustemi, V. (2017). The impact of social media consumer behavior. Journal of Knowledge Management, Economics and Information Technology, 7 (1), 1– 14.

Khatib, F. (2016). The Impact Of Social Media Characteristics On Purchase Decision Empirical Study of Saudi Customers in Asser Region. International Journal of Business and Social Science, 7 (4), 41–50.

Khuong, M.N, & Duyen, H.T.M. (2016). Personal Factors Affecting Consumer Purchase Decision Towards Men Skin Care Products A Study in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance, 7 (2), 44–50.

Kaharu,D, & Budiarti,A, (2016). Pengaruh Gaya Hidup, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Cosmic. Jurnal Ilmu dan Riset Manajemen. 5(3), 2-24

Lubis,A,T, Irawati,N, & Sembiring,B,K,F. (2020). The Impact of Life Style and Social Media on Purchasing Decisions in B-One Cafe, Medan. International Journal of Research and Review. 7(2), 32-40

Malhotra, N.K., Nunan, D. and Birks, D.F. (2017). Marketing research: An applied approach. UK: Pearson Education.

Marisa, O., & Yuniarto, Y. (2018). Pengaruh Penggunaan Media Sosial Terhadap Orientasi Kewirausahaan (Studi Kasus Pada Umkm Kuliner Jakarta Barat). Jurnal Bina Manajemen, 7(1), 99 - 111.

Mokoagouw,M,L, (2016). Pengaruh Gaya Hidup, Harga, Kualitas Produk Terhadap Keputusan Pembelian Handphone Samsung Di Samsung Mobile It Center Manado. Jurnal Berkala Ilmiah Efisiensi. 16(1), 493-502

Oscar,Y, & Keni, (2019). Pengaruh Brand Image, Persepi Harga, Dan Service Quality Terhadap Keputusan Pembelian Konsumen. Jurnal Muara Ilmu Ekonomi dan Bisnis. 3(1), 20-28

Pangestu,S,D, & Suryoko,S. (2016). Pengaruh Gaya Hidup (Lifestyle) Dan Harga Terhadap Keputusan Pembelian. Jurnal Administrasi Bisnis.. 5(1), 63-70

Prilano, K., Sudarso, A., & Fajrillah . (2020). Pengaruh Harga, Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada. Journal of Business and Economics Research (JBE) 1(1), 1-10

Putranto, A., T., & Qiyant, A. (2020). Pengaruh Harga Terhadap Keputusan Pembelian Transaksi Epulsa (Studi Kasus Di Indomaret Sudirman Tangerang). Jurnal Disrupsi Bisnis, 3(2),1 – 11

Putri,C.S. (2016). Pengaruh Media Sosial Terhadap Keputusan Pembelian Konsumen Cherie Melalui Minat Beli. Jurnal Manajemen dan Start-up Bisnis. 1(5), 594-603

Sudirjo, F. (2021). Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District. Jurnal Manajemen Universitas 17 Agustus 1945 Semarang, 12 (1), 78-92

Solichah,H,M, & Hadi,M. (2019). Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Di Butik Ria Miranda Malang. Jurnal Aplikasi Bisnis. 5(1), 57-60

Satria,A,A, (2017). Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Perusahaan A-36. Jurnal Manajemen dan Start- Up Bisnis. 2(1), 45-53

Saraswati,A,R, & Rahyuda,A, (2017), Brand Image Memediasi Kualitas Produk Dan Harga Dengan Keputusan Pembelian Smartphone Apple Di Kota Denpasar. E-jurnal Manajemen. 6(6), 3252-3282

Virya,K,A.(2018). Pengaruh Gaya Hidup Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Chimon. Jurnal Manajemen dan Start-Up Bisnis. 3(5), 655-663

Wahyuni, S & Pardamean,J.(2016). Pengaruh Iklan, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian Kartu Simpati Di Institute Perbanas. Jurnal Manajemen Dan Bisnis. 3(1), 13-30

Refbacks

  • There are currently no refbacks.