ANALYSIS OF FACTORS THAT INFLUENCE THE INTEREST OF BUYING CONSUMERS AT STICKY RICE MILK (TANSU) STALL IN ENGLISH VILLAGE PARE KEDIRI

Stevanus Gatot Supriyadi, Nabilla Yuansa Pratiwi

Abstract

The purpose of this study is to determine the effect of factors in making a purchasing decision. The number of samples in this study were 45 samples. The analytical tool used is multiple linear regression. The results showed that Cultural Factors partially had a positive and significant effect on consumers' buying interest in the English village rice milk stall pare. The social factors partially have a positive and significant effect on consumer buying interest in the English village milk stick stall. Personal factors partially have no significant effect on consumers' buying interest in the English village rice milk stall pare. Cultural, social and personal factors have a simultaneous effect on consumers' buying interest in milk-stick stalls in the English village of Pare.

Keywords: cultural factors, social factors, personal factors, decision factors

Full Text:

PDF

References

Ardinal Muhammad. 2005. “Analisis Faktor Lingkungan terhadapa Keputusan Pembelian Telpon Genggam Di kalangan Mahasiswa Universitas Widayatama Bandung”. Skripsi Fakultas Ekonomi Universitas Widayatama Bandung.

Kotler, p., adn Kevin Lane Keller. 2009. Manajemen Pemasaran, Edisi 13. Jilid 1. Erlangga. Jakarta.

Paul Peter, J., and Jerry C.Olson .2000. Consumer Behavior. Edisi 4. Cetakan 1. Eelangga. Jakarta.

Handayani dan M.Taufik. 2017. “Analisis Keputusan Konsumen Warung Angkringan Yang Dipengaruhi Lokasi, Fasilitas, dan Kualitas”. Jurnal Ekonomi Manajemen dan Akuntansi.

T. F. Efendi, “Pengembangan Website Smk Negeri 3 Sukoharjo,” Semin. Nas. Sist. Inf., vol. 1, no. 1, pp. 957–964, 2017.

Ujianto dan Abduracman. 2004. “Analisis Faktor – Faktor Yang Menimbulkan Kecenderungan Minat Beli Konsumen Sarung(Studi Perilaku Konsumen Sarung Di Jawa Timur)”. Jurnal Manajemen Fakultas Ekonomi Universitas Kristen Petra.

Jimei. 2018. “Analisis Faktor- Faktor Yang Mepengaruhi Minat Beli Ulang Kosmetik Wardah(Studi Empiris Pada Mahasiswa Universitas Muhamadyah Surakarta)”. Skripsi Fakultas Ekonomi Universitas Muhamady Surakarta.

Refbacks

  • There are currently no refbacks.