THE EFFECT OF BRAND EQUITY ON REPURCHASE: CONCEPTUAL RESEARCH

Authors

  • Osell Anindya Ayu Aldiona mm undip, Indonesia
  • I Made Sukresna mm undip

DOI:

https://doi.org/10.29040/ijebar.v5i2.2298

Abstract

This study aims to examine brand awareness, perceived quality, brand association, brand loyalty and repurchase interest. This research is a quantitative study with data sources used in this study are primary data and secondary data. The sampling applied in this study uses a plan using a method called the Non Probability Sampling technique. The population planned in this study are Starbucks Coffee visitors so that the sample is taken from buyers who make purchases at Starbuck Coffee outlets. Keywords: Brand Awareness; Perceptions of Quality; Brand Associations; Brand Loyalty; Brand Awareness; Repurchase Interests

References

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Published

2021-06-27

How to Cite

Ayu Aldiona, O. A., & Sukresna, I. M. (2021). THE EFFECT OF BRAND EQUITY ON REPURCHASE: CONCEPTUAL RESEARCH. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(2). https://doi.org/10.29040/ijebar.v5i2.2298

Issue

Vol. 5 No. 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021

Section

Articles

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