THE EFFECT OF PRICE PERCEPTION, QUALITY PERCEPTION, AND LOCATION ON PURCHASE DECISIO

Authors

  • I Made Bagus Dwiarta Department of Management Faculty of Economics Universitas PGRI Adi Buana, Indonesia
  • Riza Wahyu Ardiansyah

DOI:

https://doi.org/10.29040/ijebar.v5i2.2120

Abstract

Today's business development is getting more crowded, and it makes people unable to fulfill their personal wants and needs. In fulfilling human food needs, we are faced with many choices, one of which is fast food. The choice to buy fast food is inseparable from outlet management efforts to provide satisfaction to its customers. This study aims to analyze the effect of perceived price, perceived quality, and location on purchasing decisions at BFC Duo Buduran Sidoarjo. The analytical method used is multiple regression. The population in this study were all consumers of BFC Duo Buduran Sidoarjo with a sample of 119 respondents. The technique used for sampling is incidental sampling. The results showed that partially the price perception, perceived quality, and location had a significant and positive effect on purchasing decisions at BFC Duo Buduran Sidoarjo.

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Published

2021-06-27

How to Cite

Dwiarta, I. M. B., & Ardiansyah, R. W. (2021). THE EFFECT OF PRICE PERCEPTION, QUALITY PERCEPTION, AND LOCATION ON PURCHASE DECISIO. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(2). https://doi.org/10.29040/ijebar.v5i2.2120

Issue

Vol. 5 No. 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021

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Articles

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