PURCHASING DECISIONS REVIEWED FROM PRODUCT VARIANTS, STORE ATSMOSPHERE AND LIFESTYLE (Case Study at Excelso Caffe, The Park Mall Solo Baru)

Penulis

  • Muhammad Sholihiin UNIBA Surakarta, Indonesia
  • Sudarwati Sudarwati UNIBA Surakarta, Indonesia
  • Sarsono Sarsono UNIBA Surakarta, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v5i2.1864

Abstrak

Currently, businesses are required to have a strategy that can attract and maintain consumers for the sustainability of their company. The study aims to test product variants, store atsmosphere and lifestyle, against the purchase decision of Excelso Caffe at The Park Solo Baru. The research sample used Accidental Sampling techniques as many as 100 consumers, with analysis techniques using multiple linear regression methods. The results of research on product variants, store atmosphere and lifestyle together or partially had a significant effect on the purchasing decision of Excelso Caffe at The Park Solo Baru. The purchase decision can be explained by three independent variables of 37.9% and the other is influenced by other variables.

Referensi

Berman, Barry & Evans, Joel R. (2010). Retail Management (11th ed.) New Jersey: Prentice Hall.

Dessyana , C. J. (2013). Store Atmosphere Pengaruhnya Terhadap Keputusan Pembelian Konsumen Di Texas Chicken Multimart Ii Manado. Jurnal Emba , 844-852 .

Fandy, Tjiptono. (2012). Service management: mewujudkan pelayanan prima. Service Management: Mewujudkan Pelayanan Prima.

Kotler (2012). Manajemen Pemasaran Jilid 2. In Penerbit Erlangga.

Kotler, P., & Keller, K. L. (2013). Marketing Managemet. New Jersey: Pearson Education.

Kotler & Amstrong. (2013). Prinsip-Prinsip Pemasaran Jilid I. In Erlangga.

Levy, Michael dan Weitz. 2012. Retailing Management (8th ed.) New York, America: McGraw-Hill/Irwin.

Sahir, S. H., Ramadhani, A., & Tarigan, E. D. (2016). Pengaruh Gaya Hidup, Label Halal Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Medan Area Medan. Jurnal Konsep Bisnis dan Manajemen, 1-15.

Sari, R. P., Aryati, I., & Widayanti, R. (2019). Pengaruh Brand image , Gaya Hidup Dan Lokasi Terhadap Keputusan Pembelian Café Tiga Tjeret Di Surakarta. Edunomika, 1-9.

Nofiawaty & Yuliandi, B. (2014). Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Outlet Nyenyes Palembang. Jurnal Manajemen Dan Bisnis Sriwijaya .

Unduhan

Diterbitkan

2021-06-30

Cara Mengutip

Sholihiin, M., Sudarwati, S., & Sarsono, S. (2021). PURCHASING DECISIONS REVIEWED FROM PRODUCT VARIANTS, STORE ATSMOSPHERE AND LIFESTYLE (Case Study at Excelso Caffe, The Park Mall Solo Baru). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(2). https://doi.org/10.29040/ijebar.v5i2.1864

Terbitan

Vol 5 No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021

Bagian

Articles

Citation Check

Lisensi

Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Artikel paling banyak dibaca berdasarkan penulis yang sama

1 2 3 4 > >>