CUSTOMER SATISFACTION IN TERMS OF PRODUCT QUALITY, SERVICE, BRAND IMAGE THE HARVEST CAKE SLAMET RIYADI

Authors

  • Rahmadani Kelana Putri Faculty of Economics Management Study Program Islamic University of Batik Surakarta, Indonesia
  • Istiatin Istiatin Faculty of Economics Management Study Program Islamic University of Batik Surakarta, Indonesia
  • Sri Hartono Faculty of Economics Management Study Program Islamic University of Batik Surakarta, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v7i2.10139

Abstract

The purpose of this study was to determine the effect of product quality on The Harvest Cake Slamet Riyadi customer satisfaction, the effect of service on The Harvest Cake Slamet Riyadi customer satisfaction, and the effect of brand image on The Harvest Cake Slamet Riyadi customer satisfaction. This study was carried out at The Harvest Cake Slamet Riyadi. The quantitative descriptive research design is used in this study. With 100 respondents, the population is unlimited. The sampling technique uses accidental sampling. A questionnaire is used to collect data. The statistical analysis technique utilized is the classical assumption test, multiple linear regression test, t test, and test the coefficient of determination. The findings revealed that partially product quality, service, and brand image have an impact on consumer happiness at The Harvest Cake Slamet Riyadi. The test results for the coefficient of determination obtained an Adjusted R2 value of 0.483 or 48.3%, indicating that the variables of product quality, service, and brand image influence The Harvest Cake Slamet Riyadi's customer satisfaction, while the remaining 51.7% is influenced by other variables outside of this study. Keywords: Product Quality, Service, Brand Image, Customer Satisfaction

References

Darmawan, D. 2019. Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan. Jurnal Administrasi Bisnis, 8(2):75–88.

Ginting, N., Ginting, M. sari B. &Tarigan, , Ine Selvia Br 2021. Pengaruh Kualitas Pelayanan, Harga, dan Promosi Terhadap Kepuasan Pelanggan pada PT. Benua Trans Maju Bersama Cabang Medan. Jurnal Ekobistek,10(2): 88–93.

Leonardo, B.R., Wenas, R.S. & Poluan, J.G. 2021. Pengaruh Kualitas Produk, Promosi Dan Harga Terhadap Kepuasan Pelanggan Di Marketplace Shopee Pada Saat Pandemi Covid-19 (Studi Pada Mahasiswa Fakultas Ekonomi DanBisnis Unsrat) the Influence of Product, Promotions and Prices on Customer Satisfaction in. Jurnal EMBA, 9(3): 1721–1730.

Rachmawati, E., Prayogo, A. & Rizkawati, N. 2022. Pengaruh Citra Merek , Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Grab Di Kota Mojokerto. JEMES– Jurnal Ekonomi Manajaemen dan Sosial, 5(2):30–39.

Sudarso, A., Barus, A. & Vicky 2021. Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Pelanggan Pada Pt Cava Indo Sukses Mandiri. Jurnal Ilmiah Smart, 5(1): 9–15.

Usvela, E., Qomariah, N. & Wibowo,Y.G. 2019.Pengaruh Brand Image, Kepercayaan, Dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Herbalife. Jurnal Manajemen dan Bisnis Indonesia, 5(2):300–312.

Yanti, N.W.E. & Puja, I.M.S. 2021. Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Pelanggan Di Percetakan UD.Wipra Print Karangasem.Widya Amrita:Jurnal Manajemen, Kewirausahaan dan Pariwisata,1(3): 943–953.

Downloads

Published

2023-06-30

How to Cite

Putri, R. K., Istiatin, I., & Hartono, S. (2023). CUSTOMER SATISFACTION IN TERMS OF PRODUCT QUALITY, SERVICE, BRAND IMAGE THE HARVEST CAKE SLAMET RIYADI. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(2). https://doi.org/10.29040/ijebar.v7i2.10139

Citation Check

Most read articles by the same author(s)

1 2 3 4 5 > >>