PENGARUH WORD OF MOUTH (WOM), KUALITAS PELAYANAN, KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA TRANSPORTASI ONLINE GRABBIKE DI KOTA SURAKARTA

Penulis

  • Yasmin Rajaa Nabilah Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia
  • Andri Nurtantiono Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia

DOI:

https://doi.org/10.29040/jie.v5i1.1381

Abstrak

The purpose of this study was to determine the effect of Word of Mouth, Service Quality, Security, and Trust on Consumer Decisions using GrabBike Online Transportation Services in Surakarta City. From distributing questionnaires to 100 respondents, results show that Word of Mouth, Service Quality, and Trust have a significant effect on consumer decisions while security has no significant effect on consumer decisions. Keywords: Consumer Decisions, Word of Mouth, Service Quality, Security, Trust

Referensi

Hasan, A. (2010). Marketing Dari Mulut Ke Mulut. Yogyakarta: Media Pressindo.

Jasfar, Farida. 2009. Manajemen Jasa : Pendekatan Terpadu. Jakarta : Ghalia Indonesia.

Lupiyoadi, R. (2014). Manajemen Pemasaran Jasa. Edisi 3. Jakarta: Salemba Empat.

Nuraini. 2009. “Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Desain Produk, Harga Dan Kepercayaan Terhadap Loyalitas Pelangganâ€. Skripsi Fakultas Ekonomi Universitas Dipenegoro.

Sangadji, E. M., & Sopiah. (2013). Perilaku Konsumen: Pendekatan Praktis Disertai : Himpunan Jurnal Penelitian. Yogyakarta: Andi.

Sernovitz, A. (2012). Word of Mouth Marketing How Smart Companies Get People Talking. Austin: Greenleaf Book Group Press.

Sumarwan, U. (2011). Perilaku Konsumen : Teori dan Penerapannya Dalam Pemasaran. Bogor: Ghalia Indonesia.

Suryani, T. (2013). Perilaku Konsumen di Era Internet. Yogyakarta: Graha Ilmu.

Tjiptono, F. (2005). Pemasaran Jasa, Edisi pertama. Yogyakarta: Bayumedia Publishing.

Unduhan

Diterbitkan

2021-02-12

Cara Mengutip

Nabilah, Y. R., & Nurtantiono, A. (2021). PENGARUH WORD OF MOUTH (WOM), KUALITAS PELAYANAN, KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA TRANSPORTASI ONLINE GRABBIKE DI KOTA SURAKARTA. JURNAL ILMIAH EDUNOMIKA, 5(1), 61–68. https://doi.org/10.29040/jie.v5i1.1381

Terbitan

Vol 5 No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021

Bagian

Articles

Citation Check