PENGARUH WORD OF MOUTH (WOM), KUALITAS PELAYANAN, KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA TRANSPORTASI ONLINE GRABBIKE DI KOTA SURAKARTA

Authors

  • Yasmin Rajaa Nabilah Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia
  • Andri Nurtantiono Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia

DOI:

https://doi.org/10.29040/jie.v5i1.1381

Abstract

The purpose of this study was to determine the effect of Word of Mouth, Service Quality, Security, and Trust on Consumer Decisions using GrabBike Online Transportation Services in Surakarta City. From distributing questionnaires to 100 respondents, results show that Word of Mouth, Service Quality, and Trust have a significant effect on consumer decisions while security has no significant effect on consumer decisions. Keywords: Consumer Decisions, Word of Mouth, Service Quality, Security, Trust

References

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Published

2021-02-12

How to Cite

Nabilah, Y. R., & Nurtantiono, A. (2021). PENGARUH WORD OF MOUTH (WOM), KUALITAS PELAYANAN, KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA TRANSPORTASI ONLINE GRABBIKE DI KOTA SURAKARTA. JURNAL ILMIAH EDUNOMIKA, 5(1), 61–68. https://doi.org/10.29040/jie.v5i1.1381

Issue

Vol. 5 No. 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021

Section

Articles

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