Peran Strategi Komunikasi Korporasi pada PT Nojorono Tobacco International

Authors

  • Evangelia Pranoto Magister Manajemen, Universitas Diponegoro, Indonesia
  • Indi Djastuti Magister Manajemen, Universitas Diponegoro, Indonesia, Indonesia

Keywords:

Komunikasi korporasi, industri rokok, industri keluarga, reputasi perusahaaan

Abstract

Penelitian ini berfokus pada esensi komunikasi korporasi pada PT Nojorono Tobacco International sebagai industri rokok yang berdiri lebih dari 90 tahun. Secara kualitatif deskriptif, peneliti melakukan pendekatan studi kasus ganda dengan beragam pola pertanyaan serupa untuk sepuluh responden internal dan eksternal perusahaan. Kajian komunikasi korporasi banyak dilakukan, namun literatur mengenai peran komunikasi korporasi dalam industri rokok yang dikelola secara kekeluargaan belum pernah dilakukan. Penelitian ini menghasilkan komunikasi perusahaan dapat berpengaruh pada keunggulan bersaing melalui dimensi fleksibilitas, penentuan strategi, asset tak berwujud, dan operasional.

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Published

2022-11-25

How to Cite

Pranoto, E., & Djastuti, I. (2022). Peran Strategi Komunikasi Korporasi pada PT Nojorono Tobacco International. Jurnal Akuntansi Dan Pajak, 23(2). Retrieved from https://www.jurnal.stie-aas.ac.id/index.php/jap/article/view/7125

Issue

Vol. 23 No. 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023

Section

Articles

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