THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND CUSTOMER SATISFACTION ON THE LOYALTY OF KRL COMMUTERLINE SOLO-JOGJA USERS

Authors

  • Taryza Carolina Management, Economics, Surakarta Batik Islamic University, Indonesia
  • Bambang Mursito
  • Sarsono Sarsono

DOI:

https://doi.org/10.29040/ijebar.v7i1.8580

Abstract

The purpose of this study was to determine the effect of customer satisfaction on KRL Commuterline Solo-Jogja user loyalty. The research was conducted on Solo-Jogja Commuterline KRL users. This research method is descriptive quantitative. The population is Solo-Jogja Commuterline KRL users in October-December 2022. A sample of 100 respondents uses a non-probability sampling technique where data is collected by questionnaire. Methods of data analysis with statistical analysis ie. multiple linear regression test, Fttest, t test and coefficient of determination. Data analysis was assisted with the helpiof SPSS software version 25. Based on the resultsifrom the study it can be seen that service quality has a positive and significant effect on KRL Commuterline Solo-Jogja user loyalty. As well as perceived value and customer satisfaction. Keywords: Customer Satisfaction, Perceived Value, Service Quality

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Published

2023-03-14

How to Cite

Carolina, T., Mursito, B., & Sarsono, S. (2023). THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND CUSTOMER SATISFACTION ON THE LOYALTY OF KRL COMMUTERLINE SOLO-JOGJA USERS. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(1). https://doi.org/10.29040/ijebar.v7i1.8580

Issue

Vol. 7 No. 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023

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Articles

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