TOURISM DEVELOPMENT STRATEGY OF KAMPOENG KAJOETANGAN HERITAGE

Authors

  • Setiyawan Setiyawan STIE Malangkucecwara, Malang, East Java, Indonesia, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v7i1.6833

Abstract

Kampoeng Kajoetangan - a historic area in Malang city and also business center during the Dutch colonial period until today. Many Dutch heritage buildings, including numerous residences in the Kampoeng Kajoetangan, have been kept in their original form. This is a prosperous area to become a tourist center. However, Kampoeng Kajoetangan need an improvement on management aspect. Therefore, we aim to analyze the strength, weakness, opportunity and also threat of this area and plan the best strategy to improve the tourism development of Kampoeng Kajoetangan. Descriptive qualitative with SWOT analysis was used in this study. This study found that SWOT quadrant position located in quadrant 1 and indicated by point (1.22;1.38). Those shows that Tourism Awareness Group (Pokdarwis) is highly possible to continue carry out the activities that they already have to increase growth and achieve maximum progress in marketing context. Power and opportunities strategy that was used in this study is marketing strategy with educative and persuasive approach. This approach has an important role in achieving a change of the community or local government negative mental attitude, especially from the mass media in order to more positively participate in actualizing the goals of developing tourism in Kampoeng Kajoetangan Malang.

References

Khakim MNL, Putri MUU, Sktianto W, Budi NA. Urgensi Pengelolaan Pariwisata Kampung Heritage Kajoetangan Malang. J Teor dan Praksis Pembelajaran IPS. 2019;4(1):ISSN 2503-5307.

Krisnanda R. Program Direct Marketing Dwi-Bahasa Guna Meningkatkan Minat Wisata Religi Mbah Honggo, Kampung Kayutangan, Kota Malang. J Pesona. 2017;2(1).

Setiati G. Pengaruh Gaya Kolonial Belanda Pada Interior Rumah Tinggal di Kayutangan Malang. J ATRIUM. 2017;3(1).

Mulyadi L, Fathony B, Prikasari E. Kampung Heritage Kayutangan Potensi Kampung Heritage Kayutangan Sebagai Destinasi Wisata Di Kota Malang. ISBN: 9 78.; 2019.

Sugiyono. Metode Penelitian Kuantitatif Kualitataif Dan Kombinasi (Mixed Methods). Alfabeta; 2016.

David FR. Analisis SWOT Teknik Membedah Kasus Bisnis. Gramedia Pustaka Utama; 2014.

David FR. Personal SWOT Analysis. Gramedia Pustaka Utama; 2015.

Lalu M, Budi F, Ester P. Potensi Kampung Heritage Kayutangan Sebagai Destinasi Wisata Di Kota Malang. Deazha

Antariksa. Sejarah Dan Perkembangan Arsitektur Kawasan Kayutangan. In: Intenational Workshop and Guest Lecture. Universitas Brawijaya; 2013.

Widjaja HA. Komunikasi Dan Hubungan Masyarakat. PT. Bumi Aksara; 2008.

Ardha YD. Strategi Dinas Pariwisata Dalam Meningkatkan Kunjungan Wisatawan, Pembangunan Pariwisata Berkelanjutan Yang Berbasis Kerakyatan.; 2012.

Soemirat S, Ardianto E. Dasar-Dasar Marketings Dan Humas.; 2004.

Yoeti. Pengantar Ilmu Pariwisata. Prenada Media; 1985.

Downloads

Published

2023-03-20

How to Cite

Setiyawan, S. (2023). TOURISM DEVELOPMENT STRATEGY OF KAMPOENG KAJOETANGAN HERITAGE. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(1). https://doi.org/10.29040/ijebar.v7i1.6833

Issue

Vol. 7 No. 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023

Section

Articles

Citation Check

License

Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).