STRATEGY FOR IMPROVING FOOD SAFETY COMPLIANCE IN BOTTLED DRINKING WATER PRODUCTION FACILITIES (CASE STUDY: PROVINCIAL OFFICE OF INDONESIAN FDA IN KUPANG)

Ely Rahmawati

Abstract

Water is an essential need for human survival. However, access to safe drinking water remains a global challenge, particularly in East Nusa Tenggara (NTT) province. This condition makes the bottled drinking water (AMDK) industry increasingly in demand because the need for drinking water continues to rise along with population growth. Apart from being widely consumed by the public, AMDK can be contaminated due to changes in environmental conditions. Therefore, the government monitors these products strictly to protect public health while at the same time encouraging product competitiveness. One of the Provincial Office of Indonesian FDA Kupang scopes of tasks in the food control function is post-market vigilance. Food safety inspections of AMDK production facilities in NTT showed low compliance with the Good Processed Food Manufacturing Practices (GMPs) standards. This study aims to develop the best alternative strategy to improve food business operators (FBOs) compliance with food safety regulations. The combination of Value-Focused Thinking (VFT) and Analytic Hierarchy Process (AHP) methods is used for the decision-making process. The VFT method is used to determine the criteria and sub-criteria of the selection process and make alternative strategies to achieve the organization's values and goals. Based on an assessment by AHP analysis, the first priority strategy for improving compliance in food safety is education with a weight value of 0.462, followed by engagement (0.251), enforcement (0.185), and incentive (0.102).
Keywords: AHP, VFT, food inspection, food business operator, compliance

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