THE PRODUCTIVITY OF INDONESIAN E-COMMERCE: EVIDENCE FROM A DIGITAL MERCHANT SURVEY

Ilham Unggara, Endiarjati Dewandaru Sadono, Nur Hayatiningsih, Winny Isnasari Vellayati

Abstract

The Indonesian government is aware of the enormous potential of e-commerce and provides various measures to support local products. However, many imported products are still present in Indonesian e-commerce. Through this study, we want to provide an analysis of the productivity of domestic products compared to imported products in shopee.com. Besides, this study also seeks to identify factors that affect sales. We find that the productivity of imported products is higher than domestic products. In order to increase the productivity of domestic products, the Government of Indonesia should continue to improve the logistics sector in order to lower transaction costs for domestic products and also provide support for small- and medium-sized enterprises (SMEs). We also found factors that affect average sales per month are price, seller's type and the length of time the seller joins shopee.com. Therefore, sellers in shopee.com should consider those factors to increase their sales.

Full Text:

PDF

References

Adamic, L. A., and B. A. Huberman. 1999. The Nature of Markets in the World Wide Web. Palo Alto: Xerox Palo Alto Research Center.

Anggraeni, D., and M. I. Lestari. 2021. Pengaruh Regulasi Ambang Batas USD 3 Melalui E-Commerce Terhadap Minat Beli Produk Impor di Indonesia. Jurnal Ekonomi, Manajemen dan Akuntansi 2(1): 1-12.

Arvis, J. F. et al. 2018. Connecting to Compete 2018 - Trade Logistics in the Global Economy: The Logistics Performance Index and Its Indicators. Washington, DC: The World Bank.

Bai, Y., Z. Yao, and Y.-F. Dou. 2015. Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com. International Journal of Information Management, 35 (5): 538-550

Bakos, Y. 2001. The Emerging Landscape for Retail E-Commerce. Journal of Economic Perspectives 15: 69-80.

Bikhchandani, S., D. Hirshleifer, and I. Welch. 1998. Learning from the behavior of others: conformity, fads, and informational cascades. Journal of Economic Perspectives 12(3): 151-170

Chun, S-H., and J-C. Kim. 2005. Pricing strategies in B2C electronic commerce: analytical and empirical approaches. Decision Support Systems 40: 375-388.

Fauzan, M. A., A. S. Nisafani, and A. Wibisono. 2019. Seller reputation impact on sales performance in public e-marketplace Bukalapak. Telkomnika, 17(4): 1810-1817.

Febransyah, A., and J. I. C. Goni. (2020). Measuring the supply chain competitiveness of e-commerce industry in Indonesia. Competitiveness Review: An International Business Journal, https://www.emerald.com/insight/1059-5422.htm

Higón, D. A. et al. 2010. The Determinants of Retail Productivity: A Critical Review of the Evidence. International Journal of Management Reviews 12(2): 201-217.

Lucking-Reiley, D., and D. F. Spulber. 2001. Business-to-business electronic commerce. Journal of Economic Perspective 15: 55-68.

Li, Y, M., C.T. Wu, and C.Y. Lai. 2013. A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship. Decision Support Systems 5(3): 740-752.

Luo, J., S. Ba, and H. Zhang. 2012. The effectiveness of online shopping characteristics and well-designed websites on satisfaction. MIS Quarterly 36(4): 1131-1144.

Momentum Works. 2021. Blooming ecommerce in Indonesia Part 1/3 : Marketplace, June. Retrieved from: https://www.eventbrite.sg/e/mw-fireside-chat-blooming-ecommerce-in-indonesia-part13-marketplace-tickets-156226366267.

Rahayu, R., and J. Day. 2017. E-commerce adoption by SMEs in developing countries: evidence from Indonesia. Eurasian Business Review, 7: 25-41.

Sullivan, D. 2001. Buying Your Way in to Search Engines. SearchEngineWatch.com, 2 May. http://www.searchenginewatch.com/webmasters/paid.html.

Timoria, I. F. 2021. Shopee Indonesia Setop Jual 13 Produk Impor, Apa Saja? Ekonomi Bisnis, 18 May. Retrieved from: https://ekonomi.bisnis.com/read/20210518/12/1395087/shopee-indonesia-setop-jual-13-produk-impor-apa-saja

Wen, M. 2004. E-commerce, productivity, and fluctuation. Journal of Economic Behavior & Organization 55: 187-206.

Xiao, B., M. Huang, and A. J. Barnes. 2015. Network closure among sellers and buyers in social commerce community. Electronic Commerce Research and Applications 14(6): 641-653.

Ye, Q., R. Law, and B. Gu. 2009. The impact of online user reviews on hotel room sales. International Journal of Hospitality Management 28: 180-182.

Zhang, L., B. Ma, and D. K. Cartwright. 2013. The impact of online user reviews on cameras sales. European Journal of Marketing 47(7): 1115-1128.

Zheng, X., S. Zhu, and Z. Lin. 2013. Capturing the essence of word-of-mouth for social commerce: Assessing the quality of online e-commerce reviews by a semi-supervised approach. Decision Support Systems 56 (1): 211-222.

Refbacks

  • There are currently no refbacks.