THE IMPORTANCE OF E-COMMERCE ON THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN THE RURAL AREA DURING COVID-19

Yoanita Kartika Sari Tahalele, Marini Yunita Tanzil, Fabio Ricardo Toreh

Abstract

The Covid-19 pandemic that has been spreaded on March 2020 in Indonesia has greatly affected the economy and changed the nature of business in Indonesia. The new normal has led to a surge in e-commerce and digital transformation. However those who live in rural areas could not take advantage of this transformation, as they have very minimal access and knowledge about digital literacy. The researchers believe one way to make them know and understand about this matter is through training. Thus, this study aims to understand the importance of e-commerce training on the development of micro, small and medium enterprises (MSMEs) in the field of creative industry in the rural area during Covid-19 Pandemic, using a case study in Biak Numfor, Papua. The analysis is based on a qualitative study using focus group discussion toward 6 women, who have MSMEs in the creative industry in Biak Numfor and have joined e-commerce training. The study assessed that the training is important and provides an understanding about the importance of e-commerce and its significant to help their business development. The results are expected to be able to contribute frameworks and ideas to the community, government, and MSMEs players associated to the importance of e-commerce and the training on the development of MSMEs in the rural area during Covid-19.

Keywords: e-commerce, MSMEs, Covid-19, rural area

Full Text:

PDF

References

Bahtiar, R. A. (2021, May). Dampak Pandemi Covid-19 Terhadap Sektor Usaha Mikro, Kecil, dan Menengah Serta Solusinya. Info Singkat, 19–24. https://berkas.dpr.go.id/puslit/files/info_singkat/Info%20Singkat-XIII-10-II-P3DI-Mei-2021-1982.pdf

Bhatti, A., Hamza, A., Basit, H. M., Khan, A. U., Naqvi, S. M. R., & Bilal, M. (2020). E-commerce trends during COVID-19 Pandemic. International Journal of Future Generation Communication and Networking, 13(2).

BI. (2016). Profil Bisnis UMKM. https://www.bi.go.id/id/umkm/penelitian/Pages/Profil-Bisnis-UMKM.aspx

BPS. (2017). Analisis Hasil Listing Sensus Ekonomi 2016 - Analisis Ketenagakerjaan Usaha Mikro Kecil. https://www.bps.go.id/publication/2017/12/26/3d1e106a193f44a29983778e/analisis-hasil-listing-sensus-ekonomi-2016----analisis-ketenagakerjaan-usaha-mikro-kecil.html

Corbitt, B. J., Thanasankit, T., & Yi, H. (2003). Trust and e-commerce: A study of consumer perceptions. Electronic Commerce Research and Applications, 2(3). https://doi.org/10.1016/S1567-4223(03)00024-3

Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry & research design; Choosing among five approach. In SAGE Publications, Inc. https://doi.org/10.1017/CBO9781107415324.004

Das, K., Tamhane, T., Vatterott, B., Wibowo, P., & Wintels, S. (2018). The Digital Archipelago: How Online Commerce is Driving Indonesia’s Economic Development. In McKinsey & Company (Issue August).

Fauci, A. S., Lane, H. C., & Redfield, R. R. (2020). Covid-19 — Navigating the Uncharted. New England Journal of Medicine, 382(13). https://doi.org/10.1056/nejme2002387

Katadata Insight Center. (2020). Digitalisasi UMKM di Tengah Pandemi Covid-19. https://katadata.co.id/umkm

KPCPEN. (2021, July 20). Data Sebaran Covid-19 Di Indonesia. https://covid19.go.id

Larasati, D. N., Bustaman, U., & Pramana, S. (2021). Online Marketplace Data to Figure COVID-19 Impact on Micro and Small Retailers in Indonesia. Indonesian Journal of Statistics and Its Applications, 5(2), 333–342. https://doi.org/10.29244/ijsa.v5i2p333-342

L&E Global. (2020). Mexico: The Importance of E-Commerce Training - L&E Global Knowledge Centre. https://knowledge.leglobal.org/the-importance-of-e-commerce-training/

Nurhayati-Wolff, H. (2021, May 31). Top 10 e-commerce sites in Indonesia as of 1st quarter 2021, by monthly traffic (in million clicks). Statista. https://www.statista.com/statistics/869700/indonesia-top-10-e-commerce-sites/

Pradana, M. (2015). KLASIFIKASI JENIS-JENIS BISNIS E-COMMERCE DI INDONESIA. In Neo-Bis (Vol. 9, Issue 2).

UU No. 20 Tahun 2008, (2008). https://peraturan.bpk.go.id/Home/Details/39653/uu-no-20-tahun-2008

Santoso, R. (2020). Review of Digital Marketing & Business Sustainability of E-Commerce During Pandemic Covid19 In Indonesia. Jurnal Ilmu Ekonomi Terapan, 5(2).

Tambunan, T. (2019). Recent evidence of the development of micro, small and medium enterprises in Indonesia. Journal of Global Entrepreneurship Research, 9(1). https://doi.org/10.1186/s40497-018-0140-4

The World Bank. (2020). The Global Economic Outlook During the COVID-19 Pandemic: A Changed World. https://www.worldbank.org/en/news/feature/2020/06/08/the-global-economic-outlook-during-the-covid-19-pandemic-a-changed-world

UNCTAD. (2021). How COVID-19 triggered the digital and e-commerce turning point | UNCTAD. https://unctad.org/news/how-covid-19-triggered-digital-and-e-commerce-turning-point

WHO. (2021). WHO Coronavirus (COVID-19) Dashboard. https://covid19.who.int

Refbacks

  • There are currently no refbacks.