THE INFLUENCE OF WEBSITE DESIGN QUALITY, PERCEIVED VALUE AND E-TRUST ON REPURCHASE INTENTION ON E-COMMERCE BEAUTY HAUL

Ivana Iskandar, Innocentius Bernarto

Abstract

This study aims to analyze the positive influence of website design quality, perceived value, e-trust on repurchase intention in e-commerce Beauty Haul. The sampling technique in this research is convenience sampling. The number of samples collected using a questionnaire instrument in the form of google forms is 191 Beauty Haul consumers who have made transactions on the Beauty Haul website more than 2 (two) times. The data were analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM) approach. The results showed that there was a positive influence between all independent variables, namely website design quality, perceived value, e-trust on the dependent variable of repurchase intention.

Keywords: Website design quality, perceived value, e-trust, repurchase intention, e-commerce.

Full Text:

PDF

References

Ab Hamid, M. R., Sami, W., & Mohmad Sidek, M. H. (2017). Discriminant validity assessment: use of Fornell & Larcker criterion versus HTMT criterion. Journal of Physics: Conference Series, 890(1). https://doi.org/10.1088/1742-6596/890/1/012163

Ahmadi, S., Karimialavije, M.R., Malekifar, N., & Mohammadi, S.M. (2015). The effect of website design quality on the customer’s trust and repurchase intention from cosmetic websites. Indian Journal of Fundamental and Applied Life Sciences. 5, 4154-4164.

Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping, the effect of trust, perceived benefits, and perceived web quality. Internet Research, 25(5), 707-733.

Alfa, A. A. G., Rachmatin, D., Fitriani, A. (2017). Analisis pengaruh faktor keputusan konsumen denga structural equation modelling partial least square. Eurematika, 5(2), 59-71.

Azizi, F. F. N., Aknuranda, I., & Tolle, H. (2020). From e-commerce quality to e-loyalty: a purchase- centred model. Journal of Information Technology and Computer Science, 5(1), 86-103.

Benny, B., Rachbini, D, J., & Rekarti, E. (2017). Analisis penawaran pasar dan kualitas website Beautyhaulindo dalam meningkatkan pembelian ulang dengan intervening kepuasan pelanggan dan kepercayaan pelanggan. Swot, 7(2), 415-428.

Chairunnisa, C., & Priyono, A. (2018). Interaksi antara perceived value, transacton cost, dan repurchase intention dalam transaksi on-line. Matrik : Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 12(1), 49-60. doi:10.24843/matrik:jmbk.2018.v12.i01.p06

Danthya, E. P. & Nurcaya, I. N. (2017). Pengaruh kualitas website e-commerce terhadap kepercayaan konsumen dan persepsi risiko konsumen (Studi pada konsumen e-commerce di kabupaten Badung). Prosiding Seminar Nasional AIMI, 216-227.

Field, A. (2009). Discovering Statistics Using SPSS (3rd ed.). California: SAGE Publisher.

Ghozali, I. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS 20. Semarang: Universitas Diponegoro.

Hair, J. F., Black. W. C., Babin. B. J., & Anderson. R. E. (2010), Multivariate Data Analysis, 7th Ed. New Jersey: Pearson Prentice Hall.

Husein, A. S., (2015). Penelitian Bisnis dan Manajemen Menggunakan Partial Least Squares (PLS) dengan smartPLS 3.0, Semarang: Universitas Brawijaya.

Knock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods. Information Systems Journal, 28(1), 227–261.

Lagita, L., & Briliana, V. (2018). Pengaruh customer satisfaction, adjusted expectation, perceived value, dan perceived usefulness terhadap online repurchase intention pada pelanggan Lazada. Jurnal Wira Ekonomi Mikroskil, 8(1), 37-48.

Maulani, I. M. & Trenggana, A. F. M. T. (2020). Pengaruh perceived value, e-trust dan e-lifestyle terhadap repurchase intention melalui customer satisfaction sebagai variabel intervening (studi pada konsumen Tokopedia di kota Jakarta). eProceedings of Management, 7(2), 6797-6804.

Nilashi, M., Jannach, D., Ibrahim, O. bin, Esfahani, M. D., & Ahmadi, H. (2016). Recommendation quality, transparency, and website quality for trust-building in recommendation agents. Electronic Commerce Research and Applications, 19, 70–84. doi: https://doi.org/10.1016/j.elerap.2016.09.003

Pardede, C. R., Lapian, S. L.H.V.J., & Pandowo M. (2018). The influence of perceived value and trust on repurchase intention in Shopee online shopping. Jurnal EMBA, 6(1), 331-340.

Sarwono, J., & Narimawati, U. (2015). Membuat Skripsi, Tesis dan Disertasi dengan Partial Least Square SEM (PLS-SEM). Yogyakarta: ANDI

Setiaman, S. (2020). Analisa Parsial Model Persamaan Struktural Dengan Software SMART-PLS Versi 3. 1st Ed. Doha

Susanto, S. A. (2018). Pengaruh e-satisfaction & e-trust konsumen hotel terhadap online repurchase intention di traveloka. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004

Tan, H., & Brahmana, R. K. (2019). Pengaruh perceived value terhadap repurchase intention melalui customer satisfaction sebagai variabel intervening pada Shopee. AGORA, 7(1), 1-7.

Wilson, N. & Keni. (2018) Pengaruh website deisgn quality dan kualitas jasa terhadap repurchase intention: variabel trust sebagai variabel mediasi. Jurnal Manajemen dan Pemasaran Jasa, 11(2), 291-310. doi:http://dx.doi.org/10.25105/jmpj.v11i2.3006.

Wuisan, D., Candra, D., Tanaya, M, A., Natalia, V., & Bernarto, I. (2020). Pengaruh website design quality dan e-service quality terhadap repurchase intention sociolla e-trust sebagai variabel mediasi. Computatio: Journal of Computer Science and Information Systems, 4(1), 55-67

Refbacks

  • There are currently no refbacks.