THE EFFECT OF PRICE, SERVICE QUALITY, AND COMPANY IMAGE ON PURCHASE DECISIONS ON JALANJALAN.ID GRESIK

Authors

  • Sutama Wisnu Dyatmika Universitas PGRI Adi Buana, Indonesia
  • Lailia Murti Firdaus

DOI:

https://doi.org/10.29040/ijebar.v5i2.2468

Abstract

Tour and Travel is one of the most well growth business. This happens in line with the people's lifestyle which emphasizes the balance between life and work. Travel business owners are competing to provide good service to create a good image for the company. The company image exposing the quality of service that is felt by consumers and the price that is in accordance with the expectation of the consumers. The purpose of this research is to determine the effect of price, service quality, and corporate image on purchasing decisions. The population in this study were JalanJalan.id consumers in the period of January to December 2020, namely 240 consumers with a sample of 70 respondents. The sampling technique was carried out by means of quota sampling where this sampling was in accordance with the criteria of the researcher to reach the required quota. The results obtained from the hypothesis test prove that partially the price variable (X1) has a significant effect on purchasing decisions at Jalanjalan.id, the service quality variable (X2) has a significant effect on purchasing decisions on JalanJalan.id, corporate image (X3) has an effect on the decision. purchase on JalanJalan.id, and simultaneously from the price variable, service quality variable, and company image variable have a significant effect on purchasing decisions on JalanJalan.id in Gresik. Keywords: Price, Service Quality, Company Image, Purchase Decision

References

Aditama Kusuma Atmaja. (2011). Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi pada Tiket Garuda di PT Falah Fantastic Tour Travel Bogor). Christiana Okky Augusta Lovenia, (desember), 60.

Aditiya Nurfadilah. (2019). Pengaruh Atraksi Wisata, Fasilitas Pelayanan, Aksesbilitas, Citra Destinasi, dan Harga Terhadap Kepuasan Wisatawan (Studi Pada Taman Wisata Talang Indah, Kabupaten Pringsewu. Αγαη, 8(5), 55.

Anggrahini, S. M. (2019). Pengaruh Citra Perusahaan, Kualitas Layanan, dan Harga Kompetitif Terhadap Loyalitas Pengguna Melalui Mediasi Kepuasan. 53(9), 1689–1699.

Aris Budiono, T. (2018). Pengaruh Kualitas Pelayanan, Citra Merek dan Kepercayaan Terhadap Loyalitas Pelanggan PT. Sembang Global Tour Indonesia. 13(2).

Fikri, M. Q. (2018). Pengaruh Reputasi Perusahaan, Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan Jamaah Umroh PT. Pesona Mozaik di Surabaya.

Happy, W. A. (2009). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan ( Studi Kasus Pada Luwes Loji Wetan Solo ) Skripsi. Skripsi, 1–87.

Ida Bagus Gede Paramita, I. G. G. P. A. P. (2020). New normal bagi pariwisata bali di masa pandemi covid 19.

Ilmy, R. M., Yusup, D. K., Gojali, D., & Hartati, N. (2020). Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Tingkat Kepuasan Penguna Layanan Travel Umrah Rabbani Tour, Kota Bandung, Jawa Barat. 1–9.

Ir. Agustina Shinta, M. P. (2011). Manajemen pemasaran. UB Press. Malang

Lubis, R. K. (2017). Pengaruh Kualitas Layanan , Harga Terhadap Keputusan Pembelian Paket Tour Di Pt Dior Travel Lubuk Pakam. Jurnal Mantik Penusa, 1(1), 59–64.

Lubis, S. A., Lie, D., Butarbutar, M., & Inrawan, A. (2017). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pelanggan Pada Pt Lovely Holidays Tour and Travel Cabang Pematangsiantar. Maker, 3(1), 31–39.

Nila Nur Azizah. (2020). Pengaruh Harga dan Citra Perusahaan Terhadap Keputusan Pembelian di Swalayan Ngabar Business Center Ngabar Siman Ponorogo.

Rulirianto, Masreviastuti, M. H. (2020). Kepuasan, Kepercayaan, dan Kualitas Pelayanan Pengaruhnya Terhadap Loyalitas Pengguna Jasa Travel di Tulungagung. 6, 131–143.

Wulandari, N. (2013). Analisis pengaruh kualitas produk, kualitas pelayanan dan lokasi terhadap kepuasan konsumen (Studi Kasus Pada Konsumen Kopikita Semarang).

Downloads

Published

2021-06-27

How to Cite

Dyatmika, S. W., & Firdaus, L. M. (2021). THE EFFECT OF PRICE, SERVICE QUALITY, AND COMPANY IMAGE ON PURCHASE DECISIONS ON JALANJALAN.ID GRESIK. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(2). https://doi.org/10.29040/ijebar.v5i2.2468

Issue

Vol. 5 No. 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021

Section

Articles

Citation Check

License

Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).