TESTING THE RELATIONSHIPS SUSTAINABLE COMPETITIVE ADVANTAGE

Authors

  • Iqbal Arraniri universitas kuningan
  • Eldes Willy Filatrovi stie bank bpd jateng, Indonesia
  • Pramudi Harsono

DOI:

https://doi.org/10.29040/ijebar.v5i1.2238

Abstract

This study aims to analyze the relationships between knowledge diversity, knowledge creation, innovativeness, and sustainable competitive advantage. The respondents of this study were 200 employees from SMEs in Central Java - Indonesia. Data were obtained using the distribution of questionnaires and analyzed by applying structural equation modeling (SEM) with AMOS 20 software. The results revealed that knowledge diversity and knowledge creation had a relation with innovativeness and sustainable competitive advantage. Keywords: knowledge diversity, knowledge creation, innovativeness, sustainable competitive advantage

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Published

2021-03-23

How to Cite

Arraniri, I., Filatrovi, E. W., & Harsono, P. (2021). TESTING THE RELATIONSHIPS SUSTAINABLE COMPETITIVE ADVANTAGE. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(1), 249–263. https://doi.org/10.29040/ijebar.v5i1.2238

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Vol. 5 No. 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021

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