THE INFLUENCE OF AREA ATTRIBUTES AND QUALITY ON VISITOR LOYALTY THROUGH VISITING SATISFACTION AT  GWALK CITRALAND SURABAYA

Kristin Oktavia; Denpharanto Agung Krisprimandoyo

doi:10.29040/ijebar.v10i3.20624

THE INFLUENCE OF AREA ATTRIBUTES AND QUALITY ON VISITOR LOYALTY THROUGH VISITING SATISFACTION AT GWALK CITRALAND SURABAYA

Authors

Kristin Oktavia Ciputra University Surabaya, Indonesia
Denpharanto Agung Krisprimandoyo Ciputra University Surabaya, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v10i3.20624

Abstract

This study aims to analyze the influence of area attributes and area quality on visitor loyalty through visitor satisfaction at GWalk CitraLand Surabaya. A quantitative approach was employed using a survey of 100 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that area attributes and area quality significantly affect visitor satisfaction. Visitor satisfaction also has a significant positive effect on visitor loyalty and partially mediates the relationship between area attributes, area quality, and visitor loyalty. These findings suggest that improving destination attributes and maintaining high area quality are essential strategies for enhancing visitor satisfaction and encouraging repeat visits and loyalty.

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Published

2026-09-26

How to Cite

Oktavia, K., & Krisprimandoyo, D. A. (2026). THE INFLUENCE OF AREA ATTRIBUTES AND QUALITY ON VISITOR LOYALTY THROUGH VISITING SATISFACTION AT GWALK CITRALAND SURABAYA. International Journal of Economics, Business and Accounting Research (IJEBAR), 10(3). https://doi.org/10.29040/ijebar.v10i3.20624

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Issue

Vol. 10 No. 3 (2026): IJEBAR: Vol. 10, Issue 3, September 2026

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Articles

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