DIGITAL MARKETING STRATEGY TO INCREASE SALES USING SWOT ANALYSIS AT RAISA AEON STORE BSD TANGERANG

Penulis

  • Murniati Murniati Universitas Pamulang, Indonesia
  • Munarsih Munarsih Universitas Pamulang, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v10i3.19511

Abstrak

The purpose of this study is to analyze the Digital Marketing strategy in increasing sales at RAISA Aeon Store BSD Tangerang with a SWOT analysis approach which experienced a decline in revenue due to increasingly tight Company competition. The place of this research was conducted at RAISA Aeon Store BSD Tangerang located at Jl. BSD Raya Utama, Pagedangan, Pagedangan District, Tangerang Regency, Banten 15339. The research method uses a qualitative descriptive method with data collection techniques including observation, interviews, and documentation which are then analyzed using SWOT analysis. The results of the analysis show that the IFAS value is 0.91 and EFAS 0.87, the position of the SWOT matrix is in an aggressive strategy in quadrant I. This strategy shows that RAISA Aeon Store BSD has high internal strengths and considerable external opportunities, but has not been utilized
optimally in the face of increasingly tight competition, so it is necessary to strengthen and develop digital marketing strategies to increase sales.

Keywords: Digital Marketing, Marketing Strategy, Sales, SWOT

Unduhan

Diterbitkan

2026-09-22

Cara Mengutip

Murniati, M., & Munarsih, M. (2026). DIGITAL MARKETING STRATEGY TO INCREASE SALES USING SWOT ANALYSIS AT RAISA AEON STORE BSD TANGERANG. International Journal of Economics, Business and Accounting Research (IJEBAR), 10(3). https://doi.org/10.29040/ijebar.v10i3.19511

Terbitan

Vol 10 No 3 (2026): IJEBAR: Vol. 10, Issue 3, September 2026

Bagian

Articles

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