PRODUCT QUALITY, PROMOTION AND SERVICE TO CUSTOMER SATISFACTION TELKOMSEL INTERNET DATA CARD AT WONOGIRI

Authors

  • Sely Dwi Saputri UNIVERSITAS ISLAM BATIK SURAKARTA
  • Bambang Mursito UNIBA Surakarta, Indonesia
  • Istiatin Istiatin UNIBA Surakarta, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v5i2.1822

Abstract

The purpose of this study was to determine the quality of products, promotions and services on customer satisfaction of Telkomsel internet data card package in Wonogiri. This type of research is quantitative. This research was conducted in Wonogiri, the number of population is not infinite because of the large number of internet data package users, especially Telkomsel which has a very stable network. The samples taken in this study were 100 respondents. Sampling using purposive sampling technique. The method of data analysis uses multiple oline are regression analysis. The results of this study indicate that the results of the F test show that product quality promotion and service simultaneously have a significant effect on customer satisfaction of Telkomsel's internet data packet card in Wonogiri. The results of the t test show that the product quality partially has a positive and significant effect on customer satisfaction of Telkomsel internet data package cards in Wonogiri. Promotion variables partially also have a positive and significant effect on customer satisfaction of Telkomsel internet data package card customers in Wonogiri. Service variables partially also have a positive and significant effect on customer satisfaction of Telkomsel's internet data package card in Wonogiri. Product Quality, Promotion and Good Service in order to increase Customer Satisfaction of Telkomsel Internet Data Package Card in Wonogiri. Keywords: Product Quality, Promotion, Service and Customer Satisfaction.

References

Budiyono, M. T. I., Muliasari, D., & Putri, S. A. R. (2021). An analysis of customer satisfaction levels in islamic banks based on marketing mix as a measurement tool. Annals of the Romanian Society for Cell Biology, 2004-2012.

Budhiano, P. S., Hole, Y., Bhaskar, M.(2020). Global market challenges and their impact on businesses. International Journal of Control and Automation, 13, 7-17.

Hanila, S., & Hidayat , R. (2019). Hubungan Harga Dan Kualitas Produk Dengan Kepuasan Pelanggan Pada Toko Perlengkapan Baju Sekolah Elis Kota Bengkulu. Ekombis Review, 50-57.

Hibahtullah, A. F. (2019). Pengaruh Promosi, Citra Merek, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. Jurnal Riset ekonomi, 1-18.

Hibahtullah, A. F. (2019). Pengaruh Promosi, Citra Merek, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. Jurnal Ilmu dan Riset Ekonomi, 1-18.

Irawan, R. (2019). Pengaruh Pelayanan Terhadap Kepuasan Pelanggan Pada Ajib Bakery Jakarta. Jurnal Akuntansi dan Manajemen, 256-265.

kotler, & keller. (2009). Manajemen pemasaran. jakarta: Erlangga.

LK Kumar , A. M., Arimbawa, G., & Damayanti , E. (2017). The Influence Of Celebrity Endorser, Product Quality And Price On Purchase Decisions And Customer Satisfaction On Vivo Brand Smartphones In Surabaya. International Journal, 252-256.

Moenir, H. (2008). Manajemen Pelayanan Umum Di Indonesia. jakarta: Bumi Aksara.

Nasution. (2010). manajemen jasa terpadu. bogor: Penerbit Ghalia Indonesia.

Rahman, A. (2017). Pengaruh Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus: Rumah Makan Ayam Bakar Penyet KQ5 Mayestik Jakarta Selatan). Jurnal Manajemen, 237-241.

Saputra, I., Lewangka , O., & Munir, A. R. (2020). The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City. International Jurnal, 79-92.

sari, D. I., & Raymond. (2017). Pengaruh Kualitas Produk Dan Promosi Terhadap Kepuasan Pelanggan Pada Pt.Matahri Departement Store. Jurnal Manajemen.

sari, d. m., & Susilowati, S. (2017). Harga, kualitas produk, dan promosi pada kepuasan Pelanggan Seluler. 109-119.

Sugiyono. (2011). metode penelitian kuantitatif,kualitatif dan R&d. Bandung: Alfabeta.

Sugiyono. (2015). metode penelitian kombinasi. bandung: Alfabeta.

supranto. (2006). mengukur tingkat kepuasan pelanggan dan konsumen. jakarta: Rineka Cipta.

Tjiptono, f. (2012). strategi pemasaran. yogyakarta: ed.3.

Downloads

Published

2021-06-30

How to Cite

Saputri, S. D., Mursito, B., & Istiatin, I. (2021). PRODUCT QUALITY, PROMOTION AND SERVICE TO CUSTOMER SATISFACTION TELKOMSEL INTERNET DATA CARD AT WONOGIRI. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(2). https://doi.org/10.29040/ijebar.v5i2.1822

Issue

Vol. 5 No. 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021

Section

Articles

Citation Check

License

Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Most read articles by the same author(s)

1 2 3 4 5 6 7 > >>