DO ANIMOSITY, PRODUCT JUDGMENT, AND BOYCOTT PARTICIPATION INFLUENCE PURCHASE UNWILLINGNESS?

Authors

  • Annisa Fitri Tanjungpura University, Indonesia
  • Erna Listiana Tanjungpura University, Indonesia
  • Barkah Barkah Tanjungpura University, Indonesia
  • Ana Fitriana Tanjungpura University, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v8i4.15547

Abstract

This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer boycott movement in Indonesia due to the Israeli-Palestinian conflict. This study uses a survey method with a questionnaire distributed to 182 respondents selected through purposive sampling techniques. Data were analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that animosity has a significant effect on product judgment, boycott participation, and purchase unwillingness. This study found that boycott participation was proven to be a significant mediator in the relationship between animosity and purchase unwillingness. However, product judgment can’t mediate the relationship between animosity and purchase unwillingness.

References

Abosag, I., & Farah, M. F. (2014). The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment. European Journal of Marketing, 48(11–12), 2262–2283. https://doi.org/10.1108/EJM-12-2013-0737

Afrilinda, K., & Yolanda, M. (2021). Peran Permusuhan , Religiusitas , dan Alokentrisme dalam Membentuk Niat Pembelian melalui Etnosentrisme dan Citra Merek. 12(2), 503–525.

Ali, B. J. (2020). Impact of consumer animosity , boycott participation , boycott motivation , and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq. December, 1–20. https://doi.org/10.1111/joca.12350

Antonetti, P., Manika, D., & Katsikeas, C. (2019). Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises. International Business Review, 28(4), 739–753. https://doi.org/10.1016/j.ibusrev.2019.02.003

Chaudhry, N. I., Mughal, S. ali, Chaudhry, J. I., & Bhatti, U. T. (2021). Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment. Journal of Islamic Marketing, 12(8), 1477–1491. https://doi.org/10.1108/JIMA-03-2019-0057

CNN Indonesia. (2023). Genosida Israel terhadap Palestina, Apa Saja Faktanya? https://www.cnnindonesia.com/internasional/20231122151522-120-1027594/genosida-israel-terhadap-palestina-apa-saja-faktanya

Danilwan, Y., Dirhamsyah, & Pratama, I. (2020). The impact of consumer ethnocentrism, animosity and product judgment on the willingness to buy. Polish Journal of Management Studies, 22(2), 65–81. https://doi.org/10.17512/pjms.2020.22.2.05

Databoks. (2022). Restoran Cepat Saji Paling Populer di Indonesia 2022. Katadata Media Network. https://databoks.katadata.co.id/datapublish/2022/07/26/restoran-cepat-saji-paling-populer-di-indonesia-pada-2022-siapa-teratas

Djafarova, E., & Bowes, T. (2021). ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59(xxxx), 102345. https://doi.org/10.1016/j.jretconser.2020.102345

El-Saha, M. I. (2023). No Title. Kemenag RI. https://kemenag.go.id/opini/boikot-sebagai-jihad-yang-sah-DrYGM

Hair, J. F. J., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Ray, N. P. D., & Soumya. (2021). Partial Least Squares Structural Equation Modeling ( PLS-SEM ) Using R.

Indraini, A. (2023). Daftar Industri Lokal yang Terguncang Gerakan Boikot Produk Israel. DetikFinance. https://finance.detik.com/industri/d-7080455/daftar-industri-lokal-yang-terguncang-gerakan-boikot-produk-israel

Jaelani, A., & & Nursyifa, Y. (2024). Perilaku Konsumen Islam Terhadap Boikot Produk Israel. 3, 2312–2327. https://doi.org/https://doi.org/10.30997/karimahtauhid.v3i2.12162

kesbangpol. (2023). Konflik Palestina-Israel Bukan Konflik Agama. Badan Kesatuan Bangsa Dan Politik Kabupaten Kulon Progo. https://kesbangpol.kulonprogokab.go.id/detil/871/konflik-palestina-israel-bukan-konflik-agama

Khan, H., Daryanto, A., & Liu, C. (2019). How anticipated regret influences the effect of economic animosity on consumers’ reactions towards a foreign product. International Business Review, 28(2), 405–414. https://doi.org/10.1016/j.ibusrev.2018.12.008

Khoiruman, M., & Wariati, A. (2023). Analisa Motivasi Boikot (Boycott Motivation) Terhadap Produk McDonald Di Surakarta Pasca Serangan Israel Ke Palestina. Excellent: Jurnal Manajemen, Bisnis Dan Pendidikan, 10.

Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The Animosity Model of Foreign Product Purchase: An Empirical Test in the People’s Republic of China. Journal of Marketing, 62(1), 89–100. https://doi.org/10.1177/002224299806200108

Krüger, T., Hoffmann, S., Nibat, I. N., Mai, R., Trendel, O., Görg, H., & Lasarov, W. (2024). How consumer animosity drives anti-consumption: A multi-country examination of social animosity. Journal of Retailing and Consumer Services, 81(July). https://doi.org/10.1016/j.jretconser.2024.103990

Lasarov, W., Hoffmann, S., & Orth, U. (2023). Vanishing Boycott Impetus : Why and How Consumer Participation in a Boycott Decreases Over Time. Journal of Business Ethics, 182(4), 1129–1154. https://doi.org/10.1007/s10551-021-04997-9

Listiana, E. (2014). Media Ekonomi Dan Manajemen Vol. 29 No. 1 Januari 2014. 29(1), 1–14.

Martati, I., Suminto, -, & Renaldi, R. (2019). The Effect of Animosity and Ethnocentrism and Cosmopolitanism to Willingness to Buy Through Product Judgment on Korean Drama Viewer in Samarinda. 75(ICMEMm 2018), 109–112. https://doi.org/10.2991/icmemm-18.2019.4

Muhammadiyah. (2023). Murni Politik Perang Israel-Palestina Bukan Perang Agama Antara Umat Islam Vs Umat Yahudi. https://muhammadiyah.or.id/2023/10/murni-politik-perang-israel-palestina-bukan-perang-agama-antara-umat-islam-vs-umat-yahudi/

MUI. (2024). MUI: Boikot Produk Pro Israel untuk Lemahkan Perekonomian Negara Zionis. Mui Digital. https://mui.or.id/baca/berita/mui-boikot-produk-pro-israel-untuk-lemahkan-perekonomian-negara-zionis

Priyanto, A., & Heriyadi. (2023). Pengaruh Citra Merek, Harga, Suasana Toko dan Word ofMouth terhadap Minat Beli Ulang KFC di Ayani Mega Mall Pontianak. Management Bussiness Innovation Conference 2023, 41–57.

Raman, P., & Aashish, K. (2020). Think Global and Buy Global : The Influence of Global Identity on Indian Consumers ’ Behaviour toward Chinese Smartphone Brands Think Global and Buy Global : The Influence of Global Identity on Indian. Journal of Global Marketing, 0(0), 1–20. https://doi.org/10.1080/08911762.2020.1807664

Romanisti, S. A., Juniwati, Pebrianti, W., Heriyadi, & Jaya, A. (2024). Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? Ilomata International Journal of Management, 5(1), 45–61. https://doi.org/10.52728/ijjm.v5i1.984

Roswinanto, W., & Suwanda, S. N. (2023). Religious boycott in Indonesia: investigation of antecedents and the effect of religiosity dimensions. Journal of Islamic Marketing, 14(1), 174–195. https://doi.org/10.1108/JIMA-08-2020-0246

Salma, S. Y., & Aji, H. M. (2023). What drives Muslims to boycott French brands? The moderating role of brand judgement and counterargument. Journal of Islamic Marketing, 14(5), 1346–1368. https://doi.org/10.1108/JIMA-04-2021-0128

Sari, D. K., & Games, D. (2024). Investigating young consumer’s boycott behavior in an emerging market. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2362444

Setiawan, Z., Zebua, R. S. Y., Suprayitno, D., Hamid, R. S., Islami, V., & Marsyaf, A. (2024). Buku Ajar Perilaku Konsumen (Sepriano & Y. Agusdi (eds.)). PT. Sonpedia Publishing Indonesia. https://books.google.co.id/books?id=beL4EAAAQBAJ&pg=PA61&dq=buku+teori+kognitif-afektif+perilaku+konsumen&hl=id&newbks=1&newbks_redir=0&source=gb_mobile_search&sa=X&ved=2ahUKEwjJ9-_a_sqJAxWlRmcHHVR0BN8Q6AF6BAgNEAM#v=onepage&q&f=false

Suhud, U. (2018). The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti. Binus Business Review, 9(2), 87–94. https://doi.org/10.21512/bbr.v9i2.4060

Suhud, U., & Allan, M. (2021). The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention. Health Marketing Quarterly, 38(2–3), 150–167. https://doi.org/10.1080/07359683.2021.1987010

Trong, H., Ngoc, K., Ho, B., Tran, T. P., & Quang, T. (2022). Journal of Retailing and Consumer Services The extension of animosity model of foreign product purchase : Does country of origin matter ? Journal of Retailing and Consumer Services, 64(August 2021), 102758. https://doi.org/10.1016/j.jretconser.2021.102758

Verma, P. (2022). Animosity leads to boycott and subsequent reluctance to buy: evidence from Sino Indian disputes. Review of International Business and Strategy, 32(3), 368–386. https://doi.org/10.1108/RIBS-07-2020-0075

Yu, Q., McManus, R., Yen, D. A., & Li, X. (2020). Tourism boycotts and animosity: A study of seven events. Annals of Tourism Research, 80(August 2019), 102792. https://doi.org/10.1016/j.annals.2019.102792

Zaky, A. S. (2024). Gerakan boikot israel; tinjauan terhadap efektivitas dan keberlanjutan. April. https://www.researchgate.net/publication/379993733_Gerakan_Boikot_Israel_Tinjauan_Terhadap_Efektivitas_Dan_Keberlanjutan

Downloads

Additional Files

Published

2024-12-26

How to Cite

Fitri, A., Listiana, E., Barkah, B., & Fitriana, A. (2024). DO ANIMOSITY, PRODUCT JUDGMENT, AND BOYCOTT PARTICIPATION INFLUENCE PURCHASE UNWILLINGNESS?. International Journal of Economics, Business and Accounting Research (IJEBAR), 8(4). https://doi.org/10.29040/ijebar.v8i4.15547

Issue

Vol. 8 No. 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024

Section

Articles

Citation Check

License

Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).