KONTEN PEMASARAN INSTAGRAM YANG MEMPENGARUHI KEPUTUSAN BERKUNJUNG DI NAGARA PUNTANG KABUPATEN BANDUNG

Abstrak

The influence of content is very closely related to the world of marketing, in which there is a process of creating, posting and distributing it to the target audience online. The success of the digital era has generated many lucrative things and facilitated people who currently do not rely on digital platforms as a means of information, such as Nagara Puntang, which uses Instagram to promote its marketing content. This research aims to measures the impact of Instagram content marketing on the decision to visit the area. The research approach was qualitative through a survey of selected respondents with a sample 100. This study found that Instagram content marketing in Nagara Puntang was at the perfect collation point in influencing the decision of visiting tourists, with a fairly high percentage rate of 78.4%. Thus, the manager of NagaRa Puntang needs to optimize the presentation of interesting and varied marketing content.