PENGARUH ANALISIS PROMOSI IKLAN DAN SPESIALIS NISBAH TERHADAP MINAT NASABAH MEMBUKA DEPOSITO PADA BANK MUAMALAT KC BALAI KOTA

Abstrak

In this study aims to determine the effect of analysis of advertising promotions and ratio specialists on the interest of customers who open deposits at Bank Muamalat Kc Balai Kota. The independent variables in this study are advertising promotions and ratio specialists, while the dependent variable is customer interest. The data used in this study were primary by using questionnaires in his research. The object of this research was conducted at Bank Muamalat Kc City Hall. The number of customers is increasing every year, the population used in this study is Bank Muamalat Kc City Hall customers who save at the bank in 2020-2022 as many as 2419 people (source: Bank Muamalat Kc City Hall). While the sample of this study was determined as many as 96 respondents. The author's data analysis technique uses Validity and Reliability tests, as well as multiple classical assumption tests such as normality, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests. Based on the results of research conducted simultaneously, it shows that advertising promotions and ratios have a significant positive effect on customer interest in Bank Muamalat KC Balai Kota. This has been proven by the Fcount value of 51.223 with a significance value of 0.000. Because the significance value (α) < 0.05, namely 0.000 < 0.05 and for the value of Fcount > Ftable, namely 51.223 > 3.09. So it means that it can be stated that simultaneously all the independent variables (advertising promotions and ratios) have a significant positive effect on the bond variable of customer interest (Y). Keywords: Advertising Promotion, Ratio, and Customer interest