Pengaruh Sharia Marketing dan Kualitas Layanan terhadap Loyalitas dengan Kepuasan sebagai variabel Intervening (Studi Kasus Pengguna Tabungan Syariah di BMT Huwaiza Depok)

Authors

  • Ibna Rusan Azzaida UIN Syarif Hidayatullah Jakarta, Indonesia
  • Leis Suzanawaty UIN Syarif Hidayatullah Jakarta, Indonesia

DOI:

https://doi.org/10.29040/jiei.v8i3.6376

Keywords:

sharia marketing, servce quality, satisfaction, loyalty

Abstract

Many factors influence people in choosing trustworthy financial institutions to manage finances. BMT Huwaiza is one of the choices of non-bank financial institutions that provide various services. BMT Huwaiza is a sharia cooperative with the highest number of members and assets in Depok City. This study aims to analyze the influence of sharia marketing and service quality on loyalty of with satisfaction as an intervening variable. Data was obtained through questionnaires using purposive sampling technique. Data analysis method used path analysis. The results show that: 1) Partially, sharia marketing has no significant effect on member loyalty with satisfaction as an intervening. 2) Partially, the service quality has significant effect on member loyalty with satisfaction as an intervening. 3) Simultaneously, sharia marketing and service quality have significant effect on member loyalty with member satisfaction as an intervening.

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Published

29-10-2022

How to Cite

Azzaida, I. R., & Suzanawaty, L. (2022). Pengaruh Sharia Marketing dan Kualitas Layanan terhadap Loyalitas dengan Kepuasan sebagai variabel Intervening (Studi Kasus Pengguna Tabungan Syariah di BMT Huwaiza Depok). Jurnal Ilmiah Ekonomi Islam, 8(3), 2742–2747. https://doi.org/10.29040/jiei.v8i3.6376

Issue

Vol. 8 No. 3 (2022): JIEI : Vol.8, No.3, 2022

Section

Articles

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