Pengaruh literasi halal dan religiusitas terhadap keputusan pembelian kosmetik halal di Kabupaten Sidoarjo
DOI:
https://doi.org/10.29040/jiei.v12i5.20657Keywords:
Halal Cosmetics, Halal Literacy, Muslim Consumers, Purchase Decision, ReligiosityAbstract
This study is motivated by the rapid growth of the halal cosmetics industry, which has not yet been matched by an adequate level of public understanding regarding the concept of halal. The research aims to determine how the level of halal understanding and an individual's religious conviction influence purchasing decisions for cosmetics sold in Sidoarjo Regency. A quantitative methodology was employed, with data collected via online questionnaires completed by 164 respondents who met the study's participation criteria. Data analysis was conducted using multiple linear regression techniques with IBM SPSS Statistics software (version 25). The findings reveal that the ability to understand the halal concept and an individual's level of religious faith influence the decision to purchase halal cosmetics, both individually and simultaneously. The F-test yielded a value of 411.248 and a significance level of 0.000 (p < 0.05), indicating that both variables have a significant impact on purchasing decisions. The coefficient of determination (R²) was 0.834, signifying that these two variables account for 83.4% of the variation in purchasing decisions. Overall, halal literacy and religiosity levels significantly reinforce and influence the public's decision to purchase halal cosmetics in Sidoarjo Regency.
References
Amalia, F. (2019). The role of religiosity on halal product purchasing decision: Case study of Wardah Cosmetics. Journal of Digital Marketing and Halal Industry, 1(1), 19–24. https://doi.org/10.21580/jdmhi.2019.1.1.4774
Elkasysyaf, E., & Hartati, N. (2022). Pengaruh literasi produk halal dan daya tarik label halal terhadap keputusan pembelian produk di kalangan mahasiswa Universitas Islam Negeri Bandung. Journal of Islamic Economics and Business, 1(2). https://doi.org/10.15575/jieb.v1i2.15585
Fiandari, Y. R., Harahap, R. R., & Misfir, S. F. (2022). Antecedents of purchase intention of halal cosmetics in Indonesia’s younger generation. Helal ve Etik Araştırmalar Dergisi, 4(1), 34–43. https://doi.org/10.51973/head.1055092
Ghozali. (2021). aplikasi analisis multivariate dengan program IBM SPSS 26(edisi ke-10).
Badan penerbit universitas diponegoro.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2022). Multivariate data analysis (9th ed.). Cengage.
Khasanah, M., Dharmmesta, B. S., & Sutikno, B. (2023). Halal food literacy: Conceptual framework, dimension, and scale development. Jurnal Ekonomi & Keuangan Islam, 9(1), 74–90. https://doi.org/10.20885/jeki.vol9.iss1.art6
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2021). Principles of marketing (8th European ed.). Pearson Education Limited.
Kotler,P.,Keller,K.L.,& Chernev, A. (2022). marketing management (16th ed.). pearson. Marita Putri, Miti Yarmunida, M. P. (2025). Pengaruh Religiusitas , Brand Loyalty , Terhadap
Keputusan Pembelian Produk. 10(204), 3878–3898.
Murni, S., & Yusra, H. A. (2026). The influence of halal literacy on purchasing decisions of Wardah products in Banda Aceh City. JIHBIZ: Global Journal of Islamic Banking and Finance, 8(1), 93–106. https://doi.org/10.22373/2nkj8y88
Novitasari, S. I., & Fikriyah, K. (2023). Pengaruh literasi halal terhadap keputusan pembelian produk kosmetik halal mahasiswa ekonomi Islam se-Jawa Timur. Jurnal Ekonomi dan Bisnis Islam, 7(1). https://doi.org/10.30868/ad.v7i01.3963
Nugraha, S., Poerwandari, E. K., & Utoyo, D. B. (2024). Suci nugraha, 2 elizabeth kristi poerwandari, 3 dharmayati b. utoyo. 37(2), 529–538.
Pangestu, M. G., Fadhillah, Y., & Anggraini, D. (2023). Perilaku pembelian kosmetik berlabel halal pada muslimah berhijab: Sebuah studi multiple korelasional. Jurnal Ilmiah Manajemen Dan Kewirausahaan (JUMANAGE), 2(1), 109–122. https://doi.org/10.33998/jumanage.2023.2.1.192
Putriana. (2022). Peran religiusitas dalam memediasi pengaruh kesadaran halal terhadap keputusan pembelian produk kosmetik (studi pada konsumen muslimah di Pekanbaru Provinsi Riau). Jurnal Asy-Syukriyyah, 23(2), 217–233. https://doi.org/10.36769/asy.v23i2.255
Rafiki, A., Hidayat, S. E., & Nasution, M. D. T. P. (2024). An extensive effect of religiosity on the purchasing decisions of halal products. PSU Research Review, 8(3), 898–919. https://doi.org/10.1108/PRR-07-2022-0093.
Rahayu, B. P., Cahyanto, T., & Windayani, N. (2023). Hubungan literasi halal dan keterampilan berpikir tingkat tinggi pada materi sistem pencernaan manusia terhadap pengambilan keputusan produk halal. Indonesian Journal of Halal, 6(2), 91–95. https://doi.org/10.14710/halal.v6i2.19428
Sari, S. N., & Susanti, D. (2025). Halal knowledge, religiosity, and halal awareness: Determinants of Generation Z consumers' purchase decision. Journal of Consumer Sciences, 10(2), 317–342. https://doi.org/10.29244/jcs.10.2.317-342
Schiffman, L. G., & Wisenblit, J. (2022). Consumer Behavior (13th ed.). pearson.
Soeroto, W. M., Widiastuti, T., Mardhiyah, D., Robani, A., Mawardi, I., Ningsih, S., & Mustofa, M. U. Al. (2023). Sustainable Purchasing Decisions for Halal Cosmetics in Indonesia. Journal of Sustainability Science and Management, 18(11), 68–86. https://doi.org/10.46754/jssm.2023.11.005
Stark, C. Y. G. & R. (1965). No Title. Rand McNally & Company.
Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D(edisi ke-2). alfabeta.
Widjiarti Nur Riswandi, Sudarsono, H., Asri Noer Rahmi, & Ali Hamza. (2023). The intention of the young Muslim generation to purchase halal cosmetics: Do religiosity and halal knowledge matter? Asian Journal of Islamic Management (AJIM), 4(2), 150–162. https://doi.org/10.20885/ajim.vol4.iss2.art6.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Zahrotul Wafa Islamiyah , Sri Abidah Suryaningsih
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
