SNAP-Based Open Ecosystem Banking Business Model: An IMRAD Framework for Scalability, Fintech Collaboration, and API Monetization

Penulis

  • Easter Tobing Perbanas Institute, Indonesia
  • Saripudin Doctoral Student in Sustainable Economic, Faculty of Economics and Business Perbanas Institute Jakarta, Indonesia

DOI:

https://doi.org/10.29040/jie.v10i1.19453

Abstrak

Digital banks are increasingly transitioning from product-centric institutions to platform orchestrators that enable multi-actor financial ecosystems through standardized application programming interfaces (APIs). In Indonesia, Standar Nasional Open API Pembayaran (SNAP)—issued by Bank Indonesia—formalizes technical, data, security, governance, and risk requirements to support interoperability and safe collaboration in payment-related Open APIs Source. This study develops an IMRAD-based conceptual framework for a SNAP-based open ecosystem banking business model and explains how standardization can accelerate scaling, strengthen fintech partnerships, and unlock API monetization opportunities while maintaining regulatory alignment. Using a qualitative, document-driven approach, the research synthesizes SNAP regulatory materials with established literature on platform ecosystems, ecosystem governance, and API management capability. The analysis maps SNAP’s regulatory scope (interconnection/interoperability, information security, governance, and risk management) into actionable design dimensions for digital banks, including API portfolio structuring, partner onboarding mechanisms, consent/authorization controls, and third-party risk governance Source. The resulting framework highlights three strategic outcomes. First, SNAP reduces bilateral integration complexity by encouraging standardized interfaces and shared implementation practices, improving ecosystem readiness and time-to-market. Second, it enables scalable collaboration by clarifying stakeholder roles and governance expectations across banks, payment service providers, and non-bank partners. Third, it supports new revenue logics—such as usage-based pricing, tiered access, and value-added API services—by treating APIs as managed products within a governed platform. The study concludes that SNAP can function as a national-level “rulebook” for ecosystem banking, helping digital banks shift from standalone service providers to trusted enablers of Indonesia’s digital economy while balancing innovation, security, and compliance.

Biografi Penulis

Easter Tobing, Perbanas Institute

EASTER BORNY ULIARTA TOBING
Strategic Advisor | Transformation & Sustainability Leader | Senior Banking Professional | Lecturer & Mentor

Easter Tobing is a senior business and transformation professional with more than two decades of experience across banking, financial services, digital transformation, sustainability strategy, and organizational change. She is widely recognized for her ability to bridge strategy, governance, technology, and human-centered leadership in complex and highly regulated environments. Throughout her career, Easter has held executive and senior leadership roles in major Indonesian financial institutions, where she led digital and retail transformation initiatives, strategic partnerships, ecosystem development, and business growth programs. Her work has consistently focused on aligning commercial performance with long-term value creation, governance integrity, and sustainable impact. Easter’s expertise spans: Strategic & organizational transformation Sustainable finance, ESG, and governance frameworks Digital banking and ecosystem partnerships Change management in complex, regulated organizations Stakeholder engagement and executive-level relationship management Public speaking, facilitation, and leadership development In addition to her corporate leadership experience, Easter is an active lecturer and academic contributor, teaching postgraduate-level courses in Business Communication, Leadership, and Strategic Management. She is currently pursuing a Doctorate in Management, with research interests focused on sustainability strategy, digital transformation, and change management in financial institutions. Easter is also engaged as an independent strategic advisor and mentor, supporting banks, financial institutions, public-sector organizations, and growing enterprises in navigating transformation, strengthening governance, and building resilient, future-ready organizations. Her advisory style is known for being strategic, pragmatic, and deeply human-centered, combining rigorous thinking with empathy and ethical leadership. Beyond her professional work, Easter is a strong advocate for women leadership, financial literacy, and inclusive economic development. She believes that sustainable success is achieved not only through performance, but through purpose, integrity, and the ability to guide people through change with clarity and compassion. Professional Focus Strategic & Sustainability Transformation Banking, Finance & Governance Change Management & Leadership Digital & Ecosystem Strategy Advisory, Mentoring & Executive Education Current Roles Independent Strategic & Sustainability Advisor Lecturer & Mentor (Postgraduate Programs) Doctoral Researcher in Management

Diterbitkan

2026-02-19

Cara Mengutip

Tobing, E., & Saripudin. (2026). SNAP-Based Open Ecosystem Banking Business Model: An IMRAD Framework for Scalability, Fintech Collaboration, and API Monetization. JURNAL ILMIAH EDUNOMIKA, 10(1). https://doi.org/10.29040/jie.v10i1.19453

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