Kolaborasi Strategi Branding Produk Oreo X Blackpink Melalui Pemanfaatan Popularitas Blackpink

Authors

  • Novi Tri Oktavia Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia
  • Risqika Yunafiroh Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia
  • Agus Eko Sujianto Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia
  • Mashudi Mashudi Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia
  • Dwi Astuti Wahyu Nurhayati Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia

DOI:

https://doi.org/10.29040/jie.v7i2.8816

Abstract

Creating new product brings big impact to be rejected by the market because most of societies have not known yet the brand product. One of the strategies which can be done the manufacturer is by conducting collaboration with other products to attract the public’s interest in buying rate today, instead of other effort. In this case, the researcher intends to conduct a study related to the collaboration with other products which is often done by Oreo Biscuit products. This research deploys the descriptive qualitative approach by applying the case study method. The sample of the research was 33 respondents. The result of this study was collaboration product which was done with Oreo Biscuit product and Blackpink Girl Band, this collaborative working could be accepted successfully in the market especially most of the society who become Black pink Girl Band, they want to get Oreo X Black pink enthusiastically. Not only must a few of consumers wait for getting the product of Oreo X Black pink because this product was sold fast even though products of Oreo X Blackpink were displayed in the shelves of minimarket, supermarket, or social media.

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Published

2023-05-06

How to Cite

Oktavia, N. T., Yunafiroh, R., Sujianto, A. E., Mashudi, M., & Nurhayati, D. A. W. (2023). Kolaborasi Strategi Branding Produk Oreo X Blackpink Melalui Pemanfaatan Popularitas Blackpink. JURNAL ILMIAH EDUNOMIKA, 7(2). https://doi.org/10.29040/jie.v7i2.8816

Issue

Vol. 7 No. 2 (2023): EDUNOMIKA

Section

Articles

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