Strategi Personal Selling di BMT UGT Nusantara Cabang Pembantu Mumbulsari Jember

Abstract

This study aims to determine the implementation and constraints on the personal selling strategy carried out by BMT UGT Nusantara Sub-Branch Mumbulsari Jember. This study uses a qualititative method with a descriptive approach. Data collection techniques used in this study in 3 ways, namely observation, interviews and documentation. The results of this study indicate that the implementation of the personal selling strategy carried out by BMT UGT Nusantara Sub-Branch Mumbulsari Jember was carried out in 5 steps, namely Looking for Prospective Customers (Prospecting), Approach (Approach), Presentation (Presentation), Closing (Clossing) and Follow Up (Follow-up) as a particular way to increase the number of members. Moreover, the obstacles that occur in the application of personal selling are 2 factors, namely competitor factors and the lack of public understanding of Baitul Mal Wat Tamwil.