Analisis Rasch Pada Atribut Perbankan Syariah: Studi pada Generasi Milenial

Authors

  • Anggiya Rossana Universitas Padjadjaran, Indonesia
  • Egi Arvian Firmansyah Universitas Padjadjaran, Indonesia

DOI:

https://doi.org/10.29040/jiei.v5i3.530

Keywords:

Attributes of Islamic Banking, Islamic Banking, Rasch Model

Abstract

The presence of Islamic banking in Indonesia is one form of progress and development of the Islamic finance industry in Indonesia. However, for more than 20 years, Islamic banking has apparently not been able to grow optimally and experienced a slowdown in its growth. Islamic banks need to increase their market share and also need to identify which attributes are most considered by the potential customers, especially the millennials whose number is large. This study aims to find out which attributes are most considered in using Islamic banking services. This study uses primary data by distributing online questionnaires to 180 university students in Bandung, namely Unpad, ITB and UPI students. To analyze the data, Rasch analysis was used. The results of Rasch analysis show that cleanliness, friendliness, and Islamic principles turned out to be the most considered attributes in selecting Islamic banking in Indonesia. Given that these three attributes are the most considered, it is expected that Islamic banking strengthen these three aspects in order to increase the market of Islamic finance industry markets.

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Published

21-11-2019

How to Cite

Rossana, A., & Firmansyah, E. A. (2019). Analisis Rasch Pada Atribut Perbankan Syariah: Studi pada Generasi Milenial. Jurnal Ilmiah Ekonomi Islam, 5(3), 145–156. https://doi.org/10.29040/jiei.v5i3.530

Issue

Vol. 5 No. 3 (2019): JIEI Vol.05 No.03 2019

Section

Articles

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