Beyond Food: The Impact of International Halal Certification on Non-Food Export Performance
DOI:
https://doi.org/10.29040/jiei.v12i1.19218Kata Kunci:
economic diplomacy, global Islamic economy, halal certification, halal industry, non-food exportsAbstrak
Penelitian ini menganalisis dampak sertifikasi halal internasional terhadap kinerja ekspor produk non-makanan Indonesia. Meskipun sertifikasi halal telah banyak dibahas di sektor makanan, penelitian tentang sektor non-makanan, seperti kosmetik, farmasi, dan fashion, masih terbatas. Tujuan utama dari penelitian ini adalah untuk mengkaji bagaimana sertifikasi halal dapat memperluas akses pasar ekspor dan meningkatkan daya saing produk non-makanan Indonesia di pasar global. Pendekatannya bersifat kualitatif, menggunakan metode studi dokumentasi yang mengandalkan data sekunder dari laporan industri, statistik ekspor, dan dokumen kebijakan terkait sertifikasi halal. Hasil penelitian menunjukkan bahwa sertifikasi halal berdampak positif pada volume ekspor produk non-makanan, dengan sektor kosmetik, farmasi, dan fashion mengalami peningkatan yang signifikan. Selain itu, sertifikasi halal tidak hanya memperkuat posisi produk di pasar internasional tetapi juga meningkatkan citra merek dan membangun kepercayaan konsumen, sekaligus mengidentifikasi tantangan yang dihadapi perusahaan dalam memenuhi standar internasional, terutama di sektor non-makanan, yang membutuhkan pengujian dan verifikasi yang lebih ketat. Rekomendasi dari penelitian ini termasuk menyelaraskan standar halal lintas negara dan memperkuat pengakuan internasional atas sertifikasi halal Indonesia. Perusahaan di sektor non-makanan juga disarankan untuk memanfaatkan sertifikasi halal dengan lebih baik sebagai strategi ekspansi pasar global. Penelitian lebih lanjut diperlukan untuk mengeksplorasi faktor-faktor yang mempengaruhi keberhasilan sertifikasi halal di sektor non-makanan dan dampaknya terhadap kinerja ekspor Indonesia.
Kata kunci: Sertifikasi Halal, Ekspor Non-Pangan, Ekonomi Islam Global, Diplomasi Ekonomi, Industri Halal.
Referensi
Abbas, H., Tian, G., Faiz, N., Jiang, M., & Ullah, H. (2025). Sustainable elements of the ongoing growth in the demand for halal products in OBOR regional markets. Frontiers in Nutrition, 12. https://doi.org/10.3389/fnut.2025.1533322
Akbar, J., Gul, M., Jahangir, M., Adnan, M., Saud, S., Hassan, S., Nawaz, T., & Fahad, S. (2023). Global Trends in Halal Food Standards: A Review. Foods, 12(23), 4200. https://doi.org/10.3390/foods12234200
Al-Mahmood, O. A., & Fraser, A. M. (2023). Perceived challenges in implementing halal standards by halal certifying bodies in the United States. PLOS ONE, 18(8), e0290774. https://doi.org/10.1371/journal.pone.0290774
Asri, K. H., & Ilyas, A. (2022). Penguatan Ekosistem Halal Value Chain sebagai Pengembangan Industri Halal Menuju Era 5.0. ALIF, 1(1), 37–47. https://doi.org/10.37010/alif.v1i1.712
Bayu Priyadi, Muhammad Danil Sultara, Eka Afrialia Putri, Valina Dewi Sekar M, Junita Sari, Aulia Intan Zahra, Muhammad Arifudin, & Havid Jibril. (2025). Inovasi Produk Dan Pengembangan Label Halal Dalam Meningkatkan Daya Saing Ekonomi Syariah. Journal of Economics and Business, 3(1), 122–129. https://doi.org/10.61994/econis.v3i1.510
Bux, C., Varese, E., Amicarelli, V., & Lombardi, M. (2022). Halal Food Sustainability between Certification and Blockchain: A Review. Sustainability, 14(4), 2152. https://doi.org/10.3390/su14042152
Desmaryani, S., Kusrini, N., Lestari, W., Septiyarini, D., Harkeni, A., Burhansyah, R., Kilmanun, J. C., Dewi, D. O., Kifli, G. C., Andriani, E., Sugandi, D., Soetiarso, T. A., Histifarina, D., & Siswanto, E. (2024). Investigating the role of brand image and halal labels on purchase decisions: An empirical study of rice processing firms. Uncertain Supply Chain Management, 12(1), 481–488. https://doi.org/10.5267/j.uscm.2023.9.004
Dian Luthviati, R., & Jenvitchuwong, S. (2021). Implementation of Halal Product Assurance in the Pharmaceutical Sector in Indonesia. Journal of Human Rights, Culture and Legal System, 1(3). https://doi.org/10.53955/jhcls.v1i3.19
Economy, S. G. I. (2025). State of the GLOBAL ISLAMIC ECONOMY. In Dinar Standard. https://www.dinarstandard.com/post/sgier-2024-25
Fauzi, A. H. M., Yahya, H., Yahaya, N., Hassan, M. S., & Yahya, H. N. (2024). The Juxtaposition of Food Safety and Halal Regulations. International Journal of Religion, 5(11), 8138–8146. https://doi.org/10.61707/17ts6z58
Fauzi, M. A. (2023). Consumer purchase of halal certified product: a quantitative systematic literature review. Journal of Islamic Marketing, 14(6), 1397–1416. https://doi.org/10.1108/JIMA-09-2021-0299
Fauzi, M. A., Mohd Ali, N. S., Mat Russ, N., Mohamad, F., Battour, M., & Mohd Zaki, N. N. (2024). Halal certification in food products: science mapping of present and future trends. Journal of Islamic Marketing, 15(12), 3564–3580. https://doi.org/10.1108/JIMA-12-2023-0407
Herdiana, Y., & Rusdiana, T. (2022). Indonesian Halal Pharmaceutical: Challenges And Market Opportunities. Indonesian Journal of Pharmaceutics, 3(3), 99. https://doi.org/10.24198/idjp.v3i3.37660
Isa, R. M., Man, S., Rahman, N. N. A., & Aziz, A. (2023). Determinants of consumer adoption of halal cosmetics: A systematic literature review. Journal of Cosmetic Dermatology, 22(3), 752–762. https://doi.org/10.1111/jocd.15486
Islam, M. M., Ab Talib, M. S., & Muhamad, N. (2024). Developing theoretical lenses for upstream halal businesses. Journal of Islamic Marketing, 15(1), 192–220. https://doi.org/10.1108/JIMA-05-2022-0156
Jannah, S. M., & Al-Banna, H. (2021). HALAL AWARENESS AND HALAL TRACEABILITY: MUSLIM CONSUMERS’ AND ENTREPRENEURS’ PERSPECTIVES. Journal of Islamic Monetary Economics and Finance, 7(2), 285–316. https://doi.org/10.21098/jimf.v7i2.1328
Maulidia, R., Rofi’ah, K., & Santoso, L. (2024). HALAL REGULATION AND CERTIFICATION IN THE CATERING BUSINESS: A Critical Review of Consumer Protection. Jurisdictie: Jurnal Hukum Dan Syariah, 15(1), 171–206. https://doi.org/10.18860/j.v15i1.26988
Moh Zaenal Abidin Eko Putro,Suhanah,M. Fakhruddin, A. (2024). Halal Certification for Small Scale Enterprise in Indonesia: Policy Changing Impacts. International Journal of Islamic Thought, 25. https://doi.org/10.24035/ijit.25.2024.287
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of. 58(July), 20–38.
Oemar, H., Prasetyaningsih, E., Bakar, S. Z. A., Djamaludin, D., & Septiani, A. (2023). Awareness and intention to register halal certification of micro and small-scale food enterprises. F1000Research, 11, 170. https://doi.org/10.12688/f1000research.75968.3
Ramli, M. A., Abd Razak, M. A., & Jaafar, M. H. (2023). Understanding non-Muslims’ reluctance to halal food: a systematic review. Journal of Islamic Marketing, 14(2), 544–561. https://doi.org/10.1108/JIMA-05-2021-0134
Septiarini, D. F., Ratnasari, R. T., Salleh, M. C. M., Herianingrum, S., & Sedianingsih, S. (2023). Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from Indonesia, Malaysia, and Singapore. Journal of Islamic Accounting and Business Research, 14(2), 230–248. https://doi.org/10.1108/JIABR-02-2021-0064
Silalahi, S. A. F. (2024). Do consumers need halal label? Evidence from small and medium enterprises segment in a major Muslim environment. Journal of Islamic Marketing, 15(2), 470–492. https://doi.org/10.1108/JIMA-12-2021-0401
State of the Global Islamic Economy Report. (2023). State of the Global Islamic Economy Report. In DinarStandard. https://haladinar.io/hdn/doc/report2018.pdf
Susilawati, C., Joharudin, A., Abduh, M., & Sonjaya, A. (2023). The Influence of Religiosity and Halal Labeling on Purchase Intention of Non-Food Halal Products. Indonesian Journal of Halal Research, 5(2), 77–89. https://doi.org/10.15575/ijhar.v5i2.22965
Usman, H., Chairy, C., & Projo, N. W. K. (2023). Between awareness of halal food products and awareness of halal-certified food products. Journal of Islamic Marketing, 14(3), 851–870. https://doi.org/10.1108/JIMA-07-2021-0233
Yuningsih M, A. A., Putri, R. E., & Jubba, H. (2023). Implikasi Sertifikasi Halal terhadap Perkembangan Industri Halal di Indonesia. Al-Tijary, 8(2), 155–169. https://doi.org/10.21093/at.v8i2.7652
