PENGEMBANGAN MODEL EKONOMI KREATIF BERBASIS KEARIFAN LOKAL DI DESA TANJUNG AGUNG KECAMATAN KATIBUNG KABUPATEN LAMPUNG SELATAN

Abstract

The creative economy in Tanjung Agung Village, South Lampung Regency has not yet shown the expected growth. The reasons are the lack of potential and resources for the creative economy in Tanjung Agung Village, South Lampung Regency, the lack of development of industrial structures that support the development of the creative economy, the lack of financing schemes for the creative industries, limited access to creative economy marketing and lack of institutional support for the creative economy (Community government synergy). Creative, business and academic). The purpose of this study is to describe the potential of the creative economy in Tanjung Agung Village, South Lampung Regency, especially from the aspect of exporting creative economy products, a description of the opportunities and challenges of the creative economy in Tanjung Agung Village, South Lampung Regency and a study of policy analysis models of creative economy development models in the Village. Tanjung Agung, South Lampung Regency. This research includes development research with data collection techniques through direct observation and interviews with respondents. This research procedure refers to the Borg and Gall development research procedure which consists of nine stages. The data analysis technique uses a qualitative descriptive approach in order to obtain an overview of the components of the creative economy model that need to be revised or modified. This research was conducted in March-June 2020. The results of this research are the development of the Triple Helix Creative Economy Model by involving the academic world, the business world and government in optimizing the potentials of Tanjung Agung Village, Katibung District. The potential is in the form of plantations such as corn, livestock such as cows and goats as well as other crafts such as soap and tissue boxes. This model develops the creative economy in the short, medium and long term.