PENGARUH HARGA DAN BRAND IMAGE TERHADAP MINAT MENGINAP DI BOBOCABIN

Authors

  • Christabella Eilin Setyawan Hotel Tourism and Event Business, Universitas Ciputra , Indonesia
  • Basilius Agung Eka Saputra Assa Hotel Tourism and Event Business, Universitas Ciputra , Indonesia
  • Nabila Salsabila Samodro Hotel Tourism and Event Business, Universitas Ciputra , Indonesia
  • Hendra Hotel Tourism and Event Business, Universitas Ciputra, Indonesia

DOI:

https://doi.org/10.29040/jie.v9i3.18146

Abstract

This research aims to determine the influence of price and brand image on consumer interest in staying at Bobocabin. The study uses a quantitative approach with data collected through structured questionnaires from respondents aged 17–50 years. The results of multiple linear regression analysis show that both price and brand image have a positive and significant effect on the intention to stay at Bobocabin. The coefficient of determination (R²) is 0.808, indicating that 80.8% of the variation in stay intention can be explained by price and brand image. These findings suggest that competitive pricing and a strong brand image are key factors in attracting consumer interest.

 

Keywords : Price, Brand Image, Interest in staying, Bobocabin

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Published

2025-09-10

How to Cite

Christabella Eilin Setyawan, Basilius Agung Eka Saputra Assa, Nabila Salsabila Samodro, & Hendra. (2025). PENGARUH HARGA DAN BRAND IMAGE TERHADAP MINAT MENGINAP DI BOBOCABIN . JURNAL ILMIAH EDUNOMIKA, 9(3). https://doi.org/10.29040/jie.v9i3.18146

Issue

Vol. 9 No. 3 (2025): EDUNOMIKA

Section

Articles

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