Membangun Konsep Brand Religiosity Image Dalam Islamic Marketing (Sintesis Teori dan Penelitian Empiris yang Relevan)

Authors

  • Munadi Idris Institut Agama Islam Al-Mawaddah Warrahmah Kolaka, Indonesia http://orcid.org/0000-0001-7377-3993
  • Haris Maupa Universitas Hasanuddin Makassar, Indonesia
  • Mahlia Muis Universitas Hasanuddin Makassar, Indonesia
  • Maat Pono Universitas Hasanuddin Makassar, Indonesia

DOI:

https://doi.org/10.29040/jiei.v6i1.929

Keywords:

brand religiosity image

Abstract

The concept of Islam in marketing is elastic. Everything can be done unless there is a prohibition and this is only in the smallest parts. This is one of the causes lately, experts in marketing are interested in the concept of Islamic marketing. In the aspect of brand image, Islam has its own uniqueness that is able to attract customers not only materially but also emotionally, so that customers will always be loyal to brands that have that Islamic image. This paper is library research that aims to produce a concept in Islamic marketing that is sourced from the study of grand and middle theories or previous empirical research. This paper tries to synthesize theories based on appropriate theoretical concepts then harmonize with the concept of Islamic marketing and will produce research findings

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Published

17-03-2020

How to Cite

Idris, M., Maupa, H., Muis, M., & Pono, M. (2020). Membangun Konsep Brand Religiosity Image Dalam Islamic Marketing (Sintesis Teori dan Penelitian Empiris yang Relevan). Jurnal Ilmiah Ekonomi Islam, 6(1), 14–21. https://doi.org/10.29040/jiei.v6i1.929

Issue

Vol. 6 No. 1 (2020): JIEI, Vol. 06 No. 01, 2020

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