Pengaruh Faktor Eksternal Dan Internal Terhadap Keputusan Nasabah Menggunakan Produk Pegadaian Syariah Digital Services

Abstract

This journal aims to perceive influence from religious factor, sharia compliance, service quality, knowledge and promotion towards clients inference in utilizing digital sharia pawnshop products services at the Jelutung sharia pawnshop branch. This research included in causal associative research. In this research there are independent variable (influencing variable) and dependant variable (influenced variable). Based on the used method of research. This research is quantitative. Kind of used data is primary and secondary in which the primary data is obtained through questionnaire distribution with a simple random sampling technique, whereas used secondary data is obtained from the report in which is owned by Jelutung pawnshop. The respondents in this research are focused on the clients of Jelutung sharia pawnshop branch only. As for the analysis used in this research is multiple linear regression with SPSS program assistance. As for several stages which conducted by the research in processing data are validity test, reliability, classic assumption test, T test, F test, and Coefficient of determination test.