Tinjauan Marketing Online @taqychansaffron Pada Sosial Media Instagram Dalam Perspektif Syariah

Rahila Amanatul Ummah, Qurrota'ayun Zakiyati, Sarah Sobrina Balqis, Wakhidah Nur Rohmatul Laili

Abstract


The research approach used is a narrative qualitative approach. Research that aims to understand the phenomenon of what is experienced by research subjects holisticallya and by way of description. The focus of the discussion in this study is sharia online marketing used by PT Berkah Abadi Empat Bersaudara, this business model, all transactions online must be facilitated by website the relevant PT Berkah Abadi Empat Bersaudara is enganged in herbal medicine, namely saffron, cashmere, honey, etc, packaged in the Taqychansafron’s brand and has been certified by BPOM, GMO, ISO food and Halal MUI. Taqychansafron’s marketing strategy uses social media Instagram which relies on and adheres to the marketing of the Prophet transparency and no element of farud. Instagram sosial media users are now about 300 milion users, this number exceeds the number of people in Indonesia, but it is facing competition , a strong viral marketing effect and accessible on mobile devices.

Keywords


Online Marketing Sharia, Marketing Strategy, Marketing Characteristic Sharia

Full Text:

PDF

References


Budiarto, S. (2013). Strategi Pemasaran Dengan Menggunakan Pendekatan Mark Plus & Co Di Kandatel Jakarta. 3, 12.

Bungin, B. (2003). Analisis Data Kualitatif. PT Raja Grafindo Persada.

Devega, E. (2017). TEKNOLOGI Masyarakat Indonesia: Malas Baca Tapi Cerewet di Medsos. Website Resmi Kementerian Komunikasi Dan Informatika RI. http:///content/detail/10862/teknologi-masyarakat-indonesia-malas-baca-tapi-cerewet-di-medsos/0/sorotan_media

Fadhila, A. P. (2021). Tinjauan Kriminologi dalam Tindakan Penipuan E-Commerce Berdasarkan Peraturan Perundang- Undangan pada Masa Pandemi Covid-19. 3(2), 25.

Harrison-Walker, L. J. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4(1), 60–75.

Kartajaya, H., & Sula, M. S. (2006). Syariah Marketing. PT. Mizan Pustaka.

Moleong, L. J. (2007). Metodologi Penelitian Kualitatif. Remaja Rosdakarya.

Muali, C., & Nisa, K. (2019). Pemasaran syariah berbantuan media sosial: Kontestasi strategis peningkatan daya jual. Jurnal Al-Nisbah, 5(2).

Nurcholifah, I. (2014). Strategi Marketing Mix Dalam Perspektif Syariah. Journal Of Islamic Studies, 4, 14.

Pradana, M. (2015). Klasifikasi Jenis-Jenis Bisnis E-Commerce Di Indonesia. 9(2), 9.

Pujiyanti, S. D., & Wahdi, A. (2020). Transaksi Bisnis Online dalam Perspektif Islam. SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam, 2(2), 91–102. https://doi.org/10.36407/serambi.v2i2.173

Rosidawati, I., & Santoso, E. (2017). Pelanggaran Internet Marketing Pada Kegiatan E-Commerce Dlkaitkan Dengan Etika Bisnis. Jurnal Hukum & Pembangunan, 43(1), 27. https://doi.org/10.21143/jhp.vol43.no1.1507

Safira, D. (2020). Bisnis Jual Beli Online Dalam Perspektif Islam. 5(1), 12.

Sumadi, S., & Ma'ruf, M. H. (2020). IMPLEMENTATION OF THE CONCEPT AND THEORY OF MANAGEMENT FUNCTIONS IN EFFORTS TO IMPROVE QUALITY. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(02).

Wulandari, D. N., Santoso, B., & Athar, H. S. (2017). Etika Bisnis E-Commerce Berdasarkan Maqashid Syariah Pada Marketplace Bukalapak.Com. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 6(1). https://doi.org/10.29303/jmm.v6i1.21




DOI: http://dx.doi.org/10.29040/jiei.v8i1.4068

Refbacks

  • There are currently no refbacks.


Jurnal Ilmiah Ekonomi Islam, ISSN 2477-6157 l E-ISSN 2579-6534

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

web analytics

situs toto