Analisis Iklan Instant Messaging Terhadap Promosi Tumblr Day Pada Official Account Line Starbucks Indonesia Perspektif Islam

Novy Putri; Siti Sundari; Sundari Sundari

doi:10.29040/jiei.v8i1.3700

Authors

Novy Putri
Siti Sundari
Sundari Sundari

DOI:

https://doi.org/10.29040/jiei.v8i1.3700

Keywords:

Advertising, Promotion, Islamic Perspective

Abstract

Along with the development of the digital era, there is a lot of information about several things that we can easily get. Starting from health, food, drinks, sports, to the style of dress. Likewise with the world of marketing they also play a role in it to do promotions. This article aims to analyze the advertisements carried out by Starbucks for the Tumbler Day promotion given every Thursday. The libratu research method is used to strengthen the fact to see Instant ads on Starbucks Line accounts, are they in accordance with the Islamic perspective that the researchers are researching? This study shows that digital marketing carried out by Starbucks Corporation contains fraud because the information provided is not in accordance with its application when we arrive at Starbucks outlets. The 50% discount only applies to payments using a Starbucks card, if you pay using another payment method, a 30% discount is only applicable. This is where the principles of honesty and fairness are not met by the Starbucks corporation.

References

Akbar, D., & Huzaymah, H. (2020). Pengaruh promosi tumbler day pada officialaccount line terhadap keputusan pembelian starbucks. Jurnal Manajemen Komunikasi, 6(1), 44â€“47.

Alhogbi, B. G. (2020). Pemaknaan konsumen startbucks indonesia terhadap media sosial line sebagai sarana komunikasi pemasaran digital (analisis resepsi pada konsumen starbucks filateli pasar baru). Aksara Public, 4(3), 124â€“133. http://www.elsevier.com/locate/scp

Bafadhl, zaka aulia. putri, Y. R. (2018). Pengaruh promosi tumbler day pada officialaccount line terhadap konsumen starbucks living plaza the influence of tumbler day promotion on officialaccount line on consumer purchasing decision starbucks living plaza. e-proceeding of management, 5(1), 1458â€“1465.

Chaffey, D. F. E.-C. (2016). Digital marketing strategy, implementation and practice sixth edition. in journal of chemical information and modeling (Vol. 53, Issue 9).

Dewi, N. M. A., & Oktivera, E. (2018). Analisis iklan instant messaging line mempengaruhi minat beli konsumen starbucks di jakarta selatan. Jurnal Ilmu Komunikasi Dan Bisnis, 4(1), 45â€“53.

Fathoni, M. A. (2018). Konsep pemasaran dalam perspektif hukum Islam. Jurnal Hukum Dan Syariah, 9(1), 128â€“146. https://doi.org/10.18860/j.v9i1.5135

Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan digital marketing bagi usaha mikro, kecil dan menengah pada era masyarakat ekonomi asean. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 1(2), 61â€“76. https://doi.org/10.26533/jmd.v1i2.175

Kotler, P., & Armstrong, G. (2016). Principles of marketing, global edition, 16th Edition. In Invasive Bladder Cancer.

Leli, M. (SAI-Y. P. B. (2019). Strategi pemasaran dalam prespektif Islam. jurnal at-tasyriâ€™iy, 2(1), 27â€“43.

Marzuqi, A. Y., & Latif, A. B. (2010). Manajemen laba dalam tinjauan etika bisnis Islam. Jurnal Dinamika Ekonomi&Bisnis, 7(1), 1â€“22. https://journal.ubm.ac.id/index.php/semiotika/article/view/961

Meisyaroh, S. (2014). Instant messaging dalam perspektif ekologi media dan komunikasi. SEMIOTIKA: Jurnal Komunikasi, 8(1), 118â€“130. https://journal.ubm.ac.id/index.php/semiotika/article/view/961

Muhammad, O., Nasution, A., & Si, M. (2018). Efektifitas iklan tumbler day di media sosial di starbucks coffee hermes medan. Jurnal Bisnis Corporate, 3(2).

M sidik Asyaki, Nur Widiasono, Rohmat Gunawan(2018). Analisis dan perbandingan bukti digital aplikasi Instant messengger pada androit. Jurnal dan Penelitian Tekhnik Informatika. (Vol 53, Issue 1).

Netmining. (2014). Big book of digital marketing. the big book of digital marketing, 1(1), 80.

Ryan, Damian dan Jones, C. (2009). Understanding digital marketing. In kogan page (Issue SUMMER).

Kartika Sari, Nurhayati, I.K. (2019). Pengaruh Strategi komunikasi pemasaran starbucks card terhadap loyalitas konsumen. Ilmiah Komunikasi Makna, 7(2), 1â€“22.

Setiawaty, N. (2017). Pengaruh iklan, citra merek, dan kepercayaan merek terhadap minat beli konsumen smartphone samsung galaxy series (studi kasus mahasiswa/i universitas gunadarma, depok). Jurnal Ilmiah Ekonomi Bisnis, 22(1), 47â€“56.

Siagian, A. O., Martiwi, R., & Indra, N. (2020). Kemajuan pemasaran produk dalam memanfaatkan media sosial di era digital. Jurnal Pemasaran Kompetitif, 3(3), 44. https://doi.org/10.32493/jpkpk.v3i3.4497

Stanton, W. J., & Futrell, C. (1984). Fundamentals of marketing. mcgraw-hill book company.

Yasmin, D. S. (2019). Kegiatan promosi melalui pemasaran digital dalam membangun kesadaran tamu akan aktivitas rekreasi di sangria resort & spa lembang. sekolah tinggi pariwisata bandung.

Zimmerman, Jan dan Ng, D. (2017). Social media marketing (Vol. 148).