Pengaruh social media adoption terhadap kinerja UMKM dengan relationship power dalam perspektif Islam sebagai mediasi

Mahanara Puja Kusuma; Faqih Nabhan

doi:10.29040/jiei.v12i5.20893

Authors

Mahanara Puja Kusuma Universitas Islam Negeri Salatiga, Indonesia
Faqih Nabhan Universitas Islam Negeri Salatiga, Indonesia

DOI:

https://doi.org/10.29040/jiei.v12i5.20893

Keywords:

MSME performance, relationship power, social media adoption

Abstract

This study aims to analyze the effect of social media adoption on the performance of culinary micro, small, and medium enterprises (MSMEs) in Salatiga City, the effect of social media adoption on relationship power from an Islamic perspective, the effect of relationship power on MSME performance, and the mediating role of relationship power from an Islamic perspective in the relationship between social media adoption and the performance of culinary MSMEs in Salatiga City. This study employed a quantitative approach. The population consisted of 6,235 MSME owners and operators across four subdistricts in Salatiga City. A total of 200 respondents were selected using cluster random sampling. Data were collected through questionnaires and analyzed using Partial Least Squares (PLS). The results indicate that social media adoption has a positive and significant effect on MSME performance. Furthermore, relationship power from an Islamic perspective significantly affects MSME performance. Social media adoption also has a positive and significant effect on relationship power from an Islamic perspective. Moreover, social media adoption has a positive and significant indirect effect on MSME performance through relationship power from an Islamic perspective. These findings suggest that relationship power from an Islamic perspective serves as a mediating variable in the relationship between social media adoption and the performance of culinary MSMEs in Salatiga City.

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