Survival Strategy Pedagang Garmen Pasar Tradisional di Era Digital Dalam Perspektif Maqashid Syariah

Authors

  • Maziyah Mazza Basya UIN Sunan Ampel Surabaya, Indonesia
  • Alifiah Farizky UIN Sunan Ampel Surabaya, Indonesia

Keywords:

Survival Strategy, Garment Merchants, Digital Era, Maqashid Sharia

Abstract

This study aims to identify the survival mechanisms carried out by garment traders at the Darmo Trade Center Wonokromo Traditional Market in facing the challenges of the digital era using the perspective of maqashid sharia. The market transformation from conventional to digital has posed a major challenge for garment traders at the Darmo Trade Center Wonokromo Traditional Market to maintain their business, so a special strategy is needed in order to survive. This study uses a qualitative method with a case study approach. The study was conducted on 10 garment traders at the Darmo Trade Center Wonokromo Traditional Market. The results of this study indicate that the economic conditions of garment traders at the Darmo Trade Center Wonokromo Traditional Market are very unstable, so they adopt various strategies to survive in the online market era which include active strategies and passive strategies. The survival strategies carried out are in accordance with the objectives of maqashid sharia in an effort to maintain life (hifz Nafs) and maintain property (hifz Maal).

Author Biographies

Maziyah Mazza Basya, UIN Sunan Ampel Surabaya

Islamic Economic Major

Alifiah Farizky, UIN Sunan Ampel Surabaya

islamic Economic Major

References

Abdoellah, O. S. (2020). Dari Ekologi Manusia ke Ekologi Politik. Gramedia Pustaka Utama.

Adina Dwijayanti, P. P. (2021). Pemanfaatan Strategi Pemasaran Digital menggunakan E-Commerce dalam mempertahankan Bisnis UMKM Pempek4Beradek di masa Pandemi Covid-19. Ikra-Ith Abdimas, 4(2), 68–73. https://journals.upi-yai.ac.id/index.php/IKRAITH-ABDIMAS/article/download/982/772

Andayani, M., Rusilawati, T., Hestin, H., & Saparudin, S. (2023). Meningkatkan Kesetian Pelanggan Melalui Kualitas Layanan dan Kepercayaan Pelanggan Pada PT. Mastratech Indonesia Cabang Lahat. Jurnal Media Wahana Ekonomika, 19(4), 644–656. https://doi.org/10.31851/jmwe.v19i4.11029

Arham, M., Kamaruddin, S., & Awaru, A. O. T. (2024). Strategi Bertahan Pedagang Konvensional Di Tengah Perkembangan Belanja Online Di Pasar Kariango Kabupaten Pinrang. Edu Socianta, 7(1), 7. doi: https://doi.org/10.33627/es.v7i1.2012

Armansyah dan Mirna, T. (2020). Strategi pelaku usaha informal offline dan online menghadapi pandemi Covid-19 di Kota Palembang. PUBLIKAUMA: Jurnal Ilmu Administrasi Publik UMA, 8(1), 137–145. https://doi.org/10.31289/publika.v8i2.4484

Cham, T. H., Cheah, J. H., Memon, M. A., Fam, K. S., & László, J. (2022). Digitalization and its impact on contemporary marketing strategies and practices. Journal of Marketing Analytics, 10(2), 103–105. https://doi.org/10.1057/s41270-022-00167-6

Creswell, J. W. (2018). Research Design Qualitative,Quantitative, and Mixed Methods Procedures. In Research Defign: Qualitative, Quantitative, and Mixed M ethods Approaches (Fifth Edit). SAGE Publications, Inc. https://spada.uns.ac.id/pluginfile.php/510378/mod_resource/content/1/creswell.pdf

Dayanti Fitria, S. H. (2022). Strategi Bertahan Hidup Pedagang Kaki Lima Rantau Pada Masa. Prosiding Seminar Nasional Ilmu Ilmu Sosial (SNIIS) 2022, 01(2), 164–173.

Duha, T., Buulolo, P., & Dakhi, S. (2018). Pengaruh Potongan Harga Terhadap Minat Beli Konsumen Pada UD. Arif Bina Karya Telukdalam. Ekonomi Dan Bisnis Nias Selatan, 2(2), 29–34.

Fitriana, L.-, Fitlayeni, R., & Akbar, W. K. (2021). Strategi Bertahan Pedagang Konvensional di Tengah Perkembangan Pasar Online (Studi Kasus pada Pedagang Konvensional di Pasar Nagari Air Bangis Kecamatan Sungai Beremas Kabupaten Pasaman Barat). Horizon, 1(3), 543–553. https://doi.org/10.22202/horizon.v1i3.5169

Hari Purwanto, Heny Sidanti, & Dian Citaningtyas Ari Kadi. (2021). Traditional Market Transformation Into Digital Market (Indonesian Traditional Market Research Library). International Journal of Science, Technology & Management, 2(6), 1980–1988. https://doi.org/10.46729/ijstm.v2i6.384

Ismul Bathni, Deni Darmawan, T. (2021). Pengaruh Jual Beli Online Terhadap Pasar Tradisional Pedagang Pakaian Dan Tas Di Pasar Ciputat. Proceeding Seminar Nasional, 1, 2.

Kurniawan., D. T. J. D. (2023). Strategi Bertahan Pedagang Sayuran Di Pasar Tradisional Pelita Kaliwates Jember Di MAsa Covid-19. Kubis, 03(01), 52–63. https://doi.org/10.56013/kub.v3i01.2000

M. Young, J. Soza-Parra, and G. C. (2022). The increase in online shopping during COVID-19: Who is responsible, will it last, and what does it mean for cities? Regional Science Policy & Practice, Vol.14(Issue S1), 162–178. https://doi.org/10.1111/rsp3.12514

Maryam, Siti & Wahyuningsih, S. (2008). Pengaruh Transaksi C2c Commerce Terhadap Perilaku Implusive Buyying (Survei Pada konsumen PT. Shopee International Indonesia). INTER KOMUNIKA Jurnal Komunikasi, Vol.3(No.1), 1–13.

Murdiyanto, E., & Sudarmiatin Sudarmiatin. (2024). Dilemma of Traditional Market Traders in the Era of Digital Transformation: Case Study at Wlingi Blitar Market. Jurnal Ekonomi Bisnis Dan Manajemen, 2(3), 01–08. https://doi.org/10.59024/jise.v2i3.705

Mustajibah, Tutik & Trilaksana, A. (2021). Dinamika E-Commerce Di Indonesia Tahun 1999-2015. E-Journal Pendidikan Sejarah, 10(3), 3–11.

Qurtubi, Febrianti, M. A., Sugarindra, M., Hidayat, A., & Suyanto, M. (2022). The Impact of Digital Marketing: A Systematic Literature Review. International Journal of Interactive Mobile Technologies, 16(13), 15–29. https://doi.org/10.3991/ijim.v16i13.30609

Sumiati, Sulkarnain, Sitti Jamilah Amin, & Damirah. (2023). Analisis Potensi Pasar Tradisional dalam Meningkatkan Perekonomian Daerah. BALANCA : Jurnal Ekonomi Dan Bisnis Islam, 4(2), 8–15. https://doi.org/10.35905/balanca.v4i2.4823

Tingting Tong, Xun Xu, Nina Yan, and J. X. I. & C. (2022). Impact of different platform promotions on online sales and conversion rate: : The role of business model and product line length. ELSEVIER, Vol.156 (Issue C). https://doi.org/https://doi.org/10.1016/j.dss.2022.113746

Wahida, & Abdulahanaa. (2020). Analisis Disfungsi Pasar Tradisional Terhadap Pendapatan Dan Kesejahteraan Pedagang Di Kompleks Pasar Sentral Palakka Kab. Bone. Jurnal Al-Tsarwah, 3(1), 115–142.

Wiranto, A. (2024). E-Commerce. Eureka Media Aksara. https://repository.penerbiteureka.com/media/publications/567891-e-commerce-4da44499.pdf

Yin, R. K. (2003). Case Study Research: Design and Methods (Ed.3). SAGE Publications.

Published

01-06-2025

How to Cite

Basya, M. M., & Farizky, A. (2025). Survival Strategy Pedagang Garmen Pasar Tradisional di Era Digital Dalam Perspektif Maqashid Syariah. Jurnal Ilmiah Ekonomi Islam, 11(03). Retrieved from https://www.jurnal.stie-aas.ac.id/index.php/jei/article/view/15365

Issue

Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025

Section

Articles

Citation Check

License

The copyright of the article fully belongs to the Jurnal Ilmiah Ekonomi Islam and publishing rights belong entirely to LPPM STIE AAS Surakarta

 Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.