PELATIHAN PEMASARAN ELEKTRONIK BAGI USAHA KECIL DIFABEL (E-MARKETING TRAINNING FOR DIFFABLE SMALL BUSINESS)

Penulis

  • Djoko Santoso Universitas Semarang, Indonesia
  • Indarto Indarto
  • Aprih Santoso Universitas Semarang, Indonesia

Abstrak

The business problem experienced by disabled partners Ida Modiste is not knowing how to market services electronic. Starting from this problem and the results of the survey, the partners agreed to market their services electric. The purpose of tranning electronic marketing assistance is a form of PKM activities and partnering with Ida Modiste (disabled). Through partners namely Ida Modiste (disabled) is so that the income of partners increases through marketing services from manual marketing to electronic marketing. The PKM method includes: (1) providing electronic marketing of tranning, (2) electronic marketing assistance. The results of PKM activities are increased understanding and skills of partners in terms of marketing services online, and the publication of mass media, as well as the existence of scientific articles published in PKM journals. Keywords: Tranning, Marketing, Electronic

Biografi Penulis

Indarto Indarto

Universitas Semarang

Referensi

Adelaar, Thomas. (2000). Electronic Commerce and Implifications for market Structure: The Example of the Art and Antiques Trade. Journal of Computer-Mediated Communication, 5 (3).

Arnott, David C. dan Susan Bridgewater. (2002). “Internet, Interaction and Implications for Marketing,’’Marketing Intelligence dan Planning,20(2):86-95

Bakos, Yannis dan Brynjolfsson, Erik (1999). Bundling information goods: Pricing, profits, and efficiency. Management Science, 45 (12): 1613-1630.

Maheswara, AANG; Setiawarna, NJ; Saskara, IAN. (2016). Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan UKM Sektor Perdagangan Di Kota Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana 5.12(2016): 4271-4298. ISSN:2337-3067.

Diterbitkan

2019-11-21

Cara Mengutip

Santoso, D., Indarto, I., & Santoso, A. (2019). PELATIHAN PEMASARAN ELEKTRONIK BAGI USAHA KECIL DIFABEL (E-MARKETING TRAINNING FOR DIFFABLE SMALL BUSINESS). BUDIMAS : JURNAL PENGABDIAN MASYARAKAT, 1(1). Diambil dari https://www.jurnal.stie-aas.ac.id/index.php/JAIM/article/view/708

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