Kusuma Wardani AA, Istiyanto B. PERAN BRAND AMBASSADOR, BRAND IMAGE, DAN HARGA TERHADAP MINAT BELI KONSUMEN (STUDI KASUS CO-BRANDING SAMSUNG X BTS). JIE [Internet]. 2022 Feb. 28 [cited 2025 Jul. 1];6(1):551-7. Available from: https://www.jurnal.stie-aas.ac.id/index.php/jie/article/view/4645