Ramadhani RI, Sudarwati S, Hamidah RA, Sulistyowati A. PENGARUH INOVASI PRODUK, BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN ( STUDI KASUS TERHADAP KONSUMEN SCARLETT WHITENING SURAKARTA ). JIE [Internet]. 2022 Feb. 28 [cited 2025 Oct. 28];6(1):515-2. Available from: https://www.jurnal.stie-aas.ac.id/index.php/jie/article/view/4539