Rosary Patricia Mekel, Yoan Purnamasari Makapuase Bahalau, Zerah Elisa Derek. PERAN USER-GENERATED CONTENT DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF PELANGGAN STARBUCKS COFFEE DI BANDARA SAM RATULANGI MANADO. JIE [Internet]. 2026 Jun. 26 [cited 2026 Jul. 1];10(2). Available from: https://www.jurnal.stie-aas.ac.id/index.php/jie/article/view/19672