1.
Tawil MR, Setiadi S, Endarwati ET, Octaviani RD, Utami EY. THE INFLUENCE OF BRAND CULTURE ON PURCHASING DECISIONS WITH USER GENERATED CONTENT AS A MODERATING VARIABLE. JIE [Internet]. 2024 Jun. 18 [cited 2025 Oct. 1];8(2). Available from: https://www.jurnal.stie-aas.ac.id/index.php/jie/article/view/13584