DEREK, Zerah Elisa; YOAN PURNAMASARI MAKAPUASE BAHALAU; ROSARY PATRICIA MEKEL. ANALISIS PENGARUH DIGITAL INSTAGRAMMABILITY, SOCIAL MEDIA ENGAGEMENT, DAN LOCATION-BASED SOCIAL MEDIA MARKETING TERHADAP BRAND SWITCHING BEHAVIOR: PERGESERAN PREFERENSI KONSUMEN DARI KAWASAN FLAMBOYAN KE SUNBAE. JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 10, n. 2, 2026. DOI: 10.29040/jie.v10i2.19675. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/jie/article/view/19675. Acesso em: 2 jul. 2026.