RESTU AGUNG PRATAMA; RESTU FRIDA UTAMI; HERNI JUSTIANA ASTUTI; HERMIN ENDRATNO. PENGARUH DIGITAL MARKETING, FoMo, DAN SOCIAL MEDIA INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION BRAND RUCAS (STUDI PADA GENERASI Z KOTA PURWOKERTO). JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 10, n. 1, 2026. DOI: 10.29040/jie.v10i1.19091. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/jie/article/view/19091. Acesso em: 24 apr. 2026.