SANTOSO, Adi. TRANSFORMATION OF DIGITAL CONSUMER BEHAVIOR: THE IMPACT OF REVIEWS, RATINGS, AND VIRAL MARKETING ON PURCHASES OF SKINCARE PRODUCTS ON SHOPEE. JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 9, n. 2, 2025. DOI: 10.29040/jie.v9i2.16992. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/jie/article/view/16992. Acesso em: 7 oct. 2025.