MUJA, Maria Rosalina; YUSWONO, Irawan. HOW DOES WORD OF MOUTH AFFECT PURCHASE DECISION?:THE MEDIATING ROLE OF BRAND AWARENESS (Studi Kasus Pada Konsumen Kopi Kulo di Kota Semarang). JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 8, n. 4, 2024. DOI: 10.29040/jie.v8i4.15247. Disponível em: https://www.jurnal.stie-aas.ac.id/index.php/jie/article/view/15247. Acesso em: 26 oct. 2025.