Rosary Patricia Mekel, Yoan Purnamasari Makapuase Bahalau, & Zerah Elisa Derek. (2026). PERAN USER-GENERATED CONTENT DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF PELANGGAN STARBUCKS COFFEE DI BANDARA SAM RATULANGI MANADO. JURNAL ILMIAH EDUNOMIKA, 10(2). https://doi.org/10.29040/jie.v10i2.19672