Supriyadi et al. 2025. ANALISIS PERAN DIGITALISASI BISNIS, REBRANDING, DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN. JURNAL ILMIAH EDUNOMIKA. 9, 4 (Dec. 2025). DOI:https://doi.org/10.29040/jie.v9i4.18422.